Enabling Digital Communication and Effective Strategy for Business Communication

Running head: BUSINESS COMMUNICATION
Business communication
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1BUSINESS COMMUNICATION
Table of Contents
Introduction......................................................................................................................................3
Use of social media to communicate within the workplace............................................................3
Communication tools.......................................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

2BUSINESS COMMUNICATION
Introduction
The report is prepared to discuss about the various aspects of enabling digital
communication and implementing an effective digital communication strategy to foster the
communication process and manage sharing and exchange of information and messages
conveniently. There are various sources that will be assessed including multiple articles,
documents and academic journals to ensure that the digital communication is implemented
within the organization to improve the flow of information and make effective decisions for
achieving long term success in business (Leftheriotis & Giannakos, 2014). Various strategies
will be assessed, while only one proper strategy considering the use of social media in the
workplace can be the most useful for managing communication within the workplace.
Use of social media to communicate within the workplace
According to Collins, Shiffman & Rock (2016), the social media usage has brought huge
changes in the way communication process is managed at the organization along with how it has
improved the sharing and exchange of information and messages among people within the
organization. The social interaction is managed with the use of various software and internet
technologies to enable usage of mobile phone based text messaging and expand the scope for
customers to get attracted towards the business products and services (Collins, Shiffman & Rock,
2016). Collins, Shiffman & Rock (2016) also stated that the websites consisting of the social
networking components have been dominating the way of managing communication within the
workplace, which has also made the clients feel interested and knowledgeable about the products

3BUSINESS COMMUNICATION
and services as well as share their useful views and opinions with others to influence their
purchasing behaviors too (Oliveira & Welch, 2013).
Cao et al. (2012) argued that due to changes in social interactions, the industry analysts
and business marketers have adopted this change or transformation to operate within the
competitive marketplace at present and in future as well. It has been found that the social media
platforms are used by organizations to improve the internal communication process and manage
social interaction by focusing on a issue and making consultations regarding it through chat
messages delivered through the social networks (Cao et al., 2012). As stated by Leonardi,
Huysman & Steinfield (2013), the web based platforms have enabled the employees to
communicate their messages and information to the coworkers and even broadcast those
messages to make everyone know about the various activities in business (Leonardi, Huysman &
Steinfield, 2013). The users could post, edit or even manage files linked with the business
aspects ad at the same time, spread those messages and information to a wider group of audience.
Gikas & Grant (2013) argued that the business organizations utilize the social networking
websites and also the micro blogging to enable service innovation achieved through social media
marketing and for fulfilling the sales service purpose. This has allowed the social networking
websites to manage the business web pages and improved the abilities of employees to interact
with each other within the workplace via public social media (Gikas & Grant, 2013). According
to Leonardi, Huysman & Steinfield (2013), the increase usage of online social networking by the
employees has helped in learning about the new staffs appointed though there are certain
restrictions as well such as the tensions created with the use of these sites and there might be
chances of leaking information , which could create complexity while maintaining the