Digital Communication Strategy at Walmart: Issues & Recommendations

This report examines Walmart's digital communication strategies, highlighting its successes and challenges. It discusses the importance of digital communication for a multinational corporation like Walmart, focusing on how it overcomes geographical barriers, personalizes interactions, reduces costs, and secures customer data. The report analyzes Walmart's existing digital communication strategy, noting its use of Twitter and dedicated media teams. It also addresses communication issues, such as public relations challenges and internal communication gaps, offering recommendations for improvement, including enhanced social media presence, regular blogging, and improved internal feedback systems. The goal is to improve Walmart's relationship with both employees and customers through more effective digital communication channels. Desklib offers a wealth of similar solved assignments and study resources for students.