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DIGITAL CREATIVITY AND NEW MEDIA MANAGEMENT

   

Added on  2020-01-07

12 Pages4250 Words289 Views
DIGITAL CREATIVITY AND NEW MEDIA MANAGEMENTTable of Content1

Introduction......................................................................................................................................3Literature Review............................................................................................................................3Analysis...........................................................................................................................................5Critical Reflection............................................................................................................................7Conclusion.......................................................................................................................................9Bibliography..................................................................................................................................102

Introduction In the recent years, digital creativity remained under the attention of the huge number of peoplebecause it is a very innovative way of using technology for the upliftment of the business. ASOSEco Edit is a British fashion brand that started a new product, which is sustainable and will helpto stop pollution. The new product of ASOS Eco Edit is making clothes from the left over plasticitems that will be collected from the road.Research Questions:•How digital creativity helps in bringing innovation in the products’ quality?•Will the products gain the attention of buyers by new media management?•What are the factors that helped to gain success in business with the help of digital creativity?Literature Review Advantages and disadvantages of digital creativity:According to Albarran (2016, p.559), digital creativity is considered as the great part of theresearch for business sectors because of the rapid growth of digital creativity in the present days.A good understanding of the digital creativity is done by making an analysis based on theliterature content of digital creativity. Digital creativity is the mixture of graphics, various 3Dobjects and numerous animations that help the business organisations to bring innovation in theirproducts. The most considerable advantage of digital creativity is the improvisation of thetechnology in the making of the products so that innovative products can be brought in themarket. Auger (2013, p.15) argued that digital creativity is the part that requires huge advancedtechnology to be present in business otherwise digital creativity can never be implemented in thebusiness firms. It is a work of great responsibility because the newly launched products shouldbe manufactured in such a way that it brings good impact upon the buyers in the market. Theclear idea about the digital creativity needs to be present in the business organisations so thatproper planning is done before bringing creativeness in the new products (Sökmen and Çebi,2017, p.65).Creative Theory:According to the creative theory, bringing digitalisation in business helps in changing theorthodox pattern of the products of the business. That is why; the organisations need to have the3

knowledge of understanding the visual language before bringing digital creativity into action. Asper Benjamin (2016, p.30), Digital creativity can bring collaboration among all the levels of theorganisation so that better performance is done by the respective firms in their business sectors.That is why it is essential that theory related to creativity have to be followed properly so thatbetter evaluation can be done by the organisations. The creative theory also mentions thatvarious tools of creativities like arts and crafts can be amalgamated to bring a hybridisation in thenew digital technology. The organisations can try to incorporate the creative theory so that thebusiness of the organisation can be seeing a growth margin in the following years (Hine, 2017,p.21).Factors improving digital creativity:Brassett (2016, p.165) mentioned that digital creativity is of huge importance that is why;improvements in the technology like hardware and software is required to be done for bringinginnovation in the products. In the present days, the organisations use portable software that ishelpful for business purpose but the configuration of that software are not developed as thatrequired for digital creativity (Hoffmann and Suphan, 2017, p.552). The portable software has tobe uprooted from the business firms so that new features can be undertaken by the organisationsfor bringing innovation in their products or services. The developments in the hardware of thesystems of the organisation are required because the new hardware will help in creating a virtualenvironment that contributes to the development of the products of the firms. Byrgeet al. (2017,p.550) stated that the virtual environment will help the professionals to show huge interest in thenew areas of application. This can help in improving digital creativity so that the products can bereframed by the organisations and thus, can gain the customers’ attention.Neoclassical Theory:According to the neoclassical theory, change in the technology is required because newtechnology along with the existing technology can help in removing the problems of the business(Fleischmannet al. 2016, p.115). That is why; the organisations have to be opting for newtechnology to bring innovation in the products that will be supplied to the market. Moreover, theeconomic factors are also considered when the production of the organisation is renovatedbecause the growth theory stated that rise in the productivity helps in the growth of the businessmore. With the use of neoclassical theory, virtualisation in the designs of the products can bedone because new technology brings the numerous innovative ways that would help in making4

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