Impact of Digital Customers on Society: Significance of Artificial Intelligence and its Evolution

Impact of Digital customers
instead on society

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A) Why this topic is of importance..............................................................................................3
B) How this topic is developed....................................................................................................3
C) Detailed description of technology used in this topic and what is used for............................4
D) What technological platforms and software are used in topic................................................4
E) What type of business and organization use this technology..................................................4
F) How it is used as business tool and is this effective?..............................................................5
Discussing nature of relationship between digital technologies and new theories on business
management.................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................7

INTRODUCTION
Digital customer is new concept that is emerged in the current eras with the growing use
of different technologies in various areas. Further, the present report is based on explaining the
significance of Artificial intelligence and how it has been evolved during the years. Moreover,
the study will highlight list of organizations that are using this type of technology in making the
working of the business easier. Furthermore, types of technological platforms and software in the
artificial intelligence will also be explained in detail. Lastly, study will identify how AI is
effective business tool along with discussing relationship of the new emerging theories of the
business with digital technologies.
MAIN BODY
A) Why this topic is of importance.
Artificial intelligence is defined as ability of the computer or robots do certain complex
tasks that are carried out by humans. Also, in the current era where lot of data and information is
generated by both humans and machines artificial intelligence plays important role in reducing
the burden and does decision-making faster thus saving lot of time of various business.
Moreover, various advancements in technology most of the business and organizations use
artificial intelligence to improve customer experience and reducing unnecessary costs. Also, in
various small and big firms it is most important topic of learning as it helps in detecting retail
purchase predictions, online customer support services, detect fraudulent payments and much
more (Dar and Tariq, 2021). Furthermore, it is expected that coming generations would be fully
tech efficient where minimum human involvement is expected in carrying out the daily tasks and
hence knowing and using different aspects of artificial intelligence is the need of hour.
B) How this topic is developed
Over the years it is been that humans are interested in creating machines that have the
ability to carry out all the tasks as that of human brain. Also, in modern era artificial intelligence
(AI) term was introduced in 1955 by John McCarthy. Further, in later times this lead to creation
of first intelligence robot in 1972 that is able to carry out the basic human work. Moreover, in
year 1980 expert system were developed by the researchers that were interested in making the AI
more powerful concept for the future processing of the work (Valsamidis and et.al., 2020). Also,
with continuous researches and efforts in 1972 IBM developed the first computer that was able