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Digital Disruption - PDF

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Added on  2020-12-26

Digital Disruption - PDF

   Added on 2020-12-26

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DIGITAL DISRUPTION
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ContentsINTRODUCTION.......................................................................................................................................4Set out what is digital disruption.............................................................................................................4Impact on the retail sector with emphasis on the role of data as a business tool......................................5Define types of jobs within the sector and the skills that will be required to build a successful career....6Write an online research questionnaire to be sent to an industry professional.........................................8Write a discussion guide to use in face to face interview with an industry professional..........................8CONCLUSION.........................................................................................................................................10REFRENCES............................................................................................................................................11
Digital Disruption - PDF_3
INTRODUCTIONDigital disruption emphasize on the new innovation that has additional features andcreates value addition in the lives of customer in comparison to existing product (McQuivey,2013). In simple affect the existing business model or technology by deteriorating it value due tothe introduction of more customer friendly technology. For the better understanding this reportcarries Sainsbury Company which is the one of the leading supermarket chains of UK. Itbasically provides wide range of goods and services such consumer durable goods, shopping aswell as utility items to consumer. This report cover discussion on digital disruption and impact ofdigital disruption on retail sector along with that emphasis is made on role of data to buildeffective business tool. Moreover, various types of job and skill required to build in respectiveculture. Furthermore, questionnaire are made to send it to industry professional researching andtest the questionnaire on industry professional effectively (Larkin, 2017). Set out what is digital disruptionDigital disruptionis a gradual change that is caused by modern and new technologies andbusiness models. These new and upgraded technologies and models can impact the value ofexisting products and services offered in the industry (Geissinger, Laurel and Sandström, 2018).That is the reason why the term disruption is used, as the introduction of these new digitalproducts or services due to which businesses disrupts the current market and causes the need forre-evaluation. Sainsbury'sis the third largest chain of supermarketin UK a proper knowledge ofdigital disruption has helped a company a lot. Companies know how important it is to use theupdated technology so that they can get attention of the customer towards their products.Company also have a chief technology officer so that the focus can be given on the varioustechnologies and the introduction of new and customer centric technology (McQuivey, 2013).One thing company needs to learn that digital disruption is an unstoppable force andcompanies should have plans of how to tackle it. Digital disruption can be tackle by constantlymonitoring the changes which can come in technology and be a first mover to achievecompetitive advantage. It typically leads to change in the preferences of consumer. So whatSainsbury’s did was to go with the needs and preferences of the customer and serving themaccordingly. The company has tried various techniques in their operation to take advantage of
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