Developing Digital Fitness Application for Astra Plc

Astra Plc, a major organisation providing mineral and vitamin based food supplements, is launching a fitness application named 'Digital Fitness'. The app will focus on increasing health awareness, providing effective ways of doing exercise for fitness goals, and different psychological tips to remain fit. It will also provide in-app purchase of supplements and exercise equipment. The target customers are youth, and the app will involve key profit-based proposals to ensure its success.

Project Management(Application
development)

Table of contents
Background information
Project proposal and rationale behind the new application
What does application do
Potential customers

Background information
 The Astra Plc is a major organisation which works for providing mineral and vitamin
based food supplements at the marketplace.
 Due to the increase in information and technology based business practices in the
current contemporary environment, the company has decided to launch a fitness
application.
 The name of application will be "Digital fitness” and it will be available for
download on Google play store and Apple store.

Project proposal and rationale
for new health application
 The project proposal will include development of a software based application
which is beneficial for increasing the health awareness. The application will also
include focus on exercises and will provide health tips to users.
 The application will be also effective in providing training to the youth, who are
suffering from obesity. Main reason behind the launch of this application will
include key focus on different objectives and goals which are to be achieved by an
individual in a set time.

What does the application do
 The application will include providing effective ways of doing exercise for
fitness goals.
 In app purchase of supplements and exercise equipment will be also provided to
users.
 The application will also include different psychological tips to remain fit.
 Shopping items also include branded and non-branded items.

Potential customers
 The Digital fitness application will focus on increasing the chances of customer
satisfaction with the help of different strategies.
 The application will include youth as a major target customer for the business.
Astra Plc is also planning to develop a marketing plan which helps in increasing
strength of the competition.

Why should it be built
 The Digital fitness health application must be built in order to take competitive
advantage in the field of marketing operations.
 Application will be also developed in order to perform key operations related to
software development.

Likelihood of success
It is essential for the project manager to focus on likelihood of success of the project in order to
gain effective results. The success of the application Digital fitness will be dependent on the
following factors:
 Weightlifting- The weightlifting is a major aspect which needs to be covered in the
application by providing guidance to weightlifters.
 Personal trainers- Application named digital fitness will provide personal training sessions
to different users. The personal training sessions will also take feedback from users.

Likelihood of success
 Guidance by celebrities- The application will take support from different
celebrities in order to attract large number of customers. The application will also
involve key profit based proposals which will ensure its success.
 Stress management- Stress is considered as important mental concern for the
individuals, it is major role of the project manager of application to provide
option for stress management. The application will provide stress management
based approach in order to gain effective results.