Digital Footprint Analysis of an Organisation

This document provides an analysis of digital footprints in organisations. It explains the concept of digital footprints, the types of footprints, and their impact on businesses. The document discusses the benefits and drawbacks of digital footprints and provides strategies to build a positive digital footprint. It also highlights the importance of privacy and security in managing digital footprints.

Digital footprint analysis
of an organisation

ABSTRACT
Digital footprint refers to the information which trace various digital activities as well as
actions through the Internet. It is categorized as passive and active. The examples of digital
footprints are text messages, images and clips, tagged photos and history which people
searched anything in the browser. However, this include all the deleted pictures along with
messages. Internet connectivity becomes important part in day to day activities whether in
professionals and personal use. There are risks along with advantages of digital footprints.
However, the risks of digital footprints is to share the confidential information risks of cyber
bulling and identification of theft which violate the privacy of the organisation and individual
people. Their are various risks which monitor the through the digital footprint such as data,
threats and other phishing.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................2
FINDING AND ANALYSIS ..........................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6
1

INTRODUCTION
Digital footprint refers to as the information which remain in their backups during their
online process (Baklanov and et.al., 2020). Two types of process such as passive and active.
Passive is defined as data is flowing without the knowledge of the the users. On the other hand,
active footprints signifies that audience share their information through different websites such
as Facebook, Twitter and Instagram. In these type of footprint they usually store their data in
online database. It signifies that they create or share the posts of you and with the other
members. By this your content is saved as well as copy through the online and it is used by
other for any purposes. Internet is the technology which is used in routine activities in
professional and personal use. The main advantage of digital footprints are misuse of data is
easily predicted, personalisation is the beneficial to give additional value to upgrade the
technology. There are disadvantages such as leak of personal data and maximize the interest
rates. This report covers the sources of information and data, organisational digital footprint,
various sources of information to produce applied along with the impactful solutions, as clarify
that this technique is bad or good for the individual as well as enterprise.
FINDING AND ANALYSIS
It is the digital footprint which help them to analyse to determine the brand on the
Internet. Connectivity through the Internet is very risky as this increase the theft of the
information from the organisation. The term digital risk management is where the organisational
risk and protection of company which prefer to run the business smoothly and effectively where
business rely on digital process (Gorgadze, 2019). In current environment, each and every
organisation are dependent on the the technology they implement and update the technology in
their business such as e-commerce and many more which they sell their products online
through internet in order to increase the profitability and growth of enterprises. However, digital
risk management is important element of business management. It is the process by which they
observe and analyse the risks as well as threat in entity data as to upgrade the business
process. The digital footprint in an organisation is to build their brand image and the
management. Companies use this footprint through the advertising the brand to target the
market. In this the leave their information in background while using the digital technology It is
the footprint by which the organisation create by social media, GPS system and many more
things. In this way, the get the data from the third person to use in the same way. It includes the
business activities as well as communication to expand their business venture. It is simple
method to use in every company. This cannot be removed from the internet but this is the
2

technique where organisation reduce online footprint as this minimize the possibility of getting
information leave out of their security place (Kuregyan and Pertsevaya, 2021). There are
negative as well as positive of digital information which impacts company which are mentioned
below:
Positive impact of digital footprint
Digital footprint signifies that impacts on the reputation as well as employment
opportunities. This is the activities by which fraud and misuse tasks it will be tracked through
digitalization. It is convenient to store the data which will helps organisation to reclaim their
confidential information quickly and easily. With the help of digital footprint they hire talent
applicants for the specific job position. For example, young people generate different techniques
which includes images, videos and other content where enterprise exchange information and
opinion in which they upload on websites and other social media. The positive footprint states
that are knowledgable and experiences. It signifies that enterprise that by the help of this they
know the taste and preferences of ultimate consumers (Linn and et.al., 2018).
The benefits of positive digital footprint is to maximize the employment opportunities which
helps them to grow the business. However, online reputation in business helps them to sell their
good easily and quickly through online websites. If company has good digital footprint then it
have less risk whereas negative footprint has difficult to overcome with the issues.
Negative impact of digital footprint
However, there are negative consequences by which it impacts to the organisation such
as misrepresentation, misuse and data can be theft from the organisation. Therefore, this
process cannot remove the data from the storage. The example of negative footprint is false
comments and misuse of images etc. In organisation, any third person can use the information
and give another person to generate the higher profits in business (Liu and et.al., 2018).
Therefore, the buying behaviour data is used to as a process to minimize the limit of the credits
or it can maximize the rate of interest in the business. It take the data without the knowledge of
the person who have share the information. The confidential information is taken to expose the
data in the social websites. It is complicated to measure the digital footprint. But this can be
monitored by security scorecard as this help entity to look the risk across the company. This
analyse every things such as documentation and other system to secure them.
On the other hand the disadvantages of digital footprints for the individual person is the personal
information from the social media websites by which they management found the wrong content
so then they eliminate the candidates by reviewing their content online (Ngan and Kelmenson,
2020).
3

Building a positive digital footprint
To build a positive digital footprint is that organisation set the privacy settings so that
they are prevented from the malfunctioning. Another way is that create best websites in order to
attract the new employees in workplace. With the help of images as well as video which tell
about the organisation experience and achievements of the business. To build positive digital
footprint entity has to adapt such select that strategy which is appropriate for the creating the
brand image and reputation of venture. However, it impacts the privacy and security of the
information. Therefore, increasing the number of workers are connecting their employees
through the digital technology on social media as this help them to minimize the costs and it is
easy accessible to do. This process analyse while hiring the candidates in the organisation.
With the helps of this technology they assess which candidate is fit or not suitable of the work
culture. This process helps them to increase the performance of the enterprise (Peterson and
Brown-Peterson, 2019).
For the presence of online enterprise has to keep the safety rules such as protection of
password so that no other person can use personal information. However, another way is to
delete the old account from the social media profiles so that they can make difference from the
previous one.
There are various ways to build a good digital footprint by remove bad digital footprint which are
mentioned below:
Deleting the old accounts: It is the best way for company to deactivate unnecessary
account from the social media by this they preventing the original website or account of the
organisation. This helps them to determine the accurate information of business products and
services as it build brand image and reputation. Therefore, this creates the positive impacts on
entity to provide them security from hackers or competitors.
Eliminate yourself from data collection sites: Most of the enterprises main aim to
track the websites to gather more information of clients. This grab all data such as which people
prefer which products and many more things. By this crawling, they harm their privacy to
connect with the other. They should hire some other agencies to interact with the peoples and
come back with you to analyse and determine the needs as well as wants of customers. By
giving advertisement on various sites can give them viruses and not protect them from others.
Get rid of old email accounts: This is essential way to build positive digital footprint by
permanently deleting the old emails and create a new websites as this process help them to
protect confidential information or send the important data in old messages. This help them to
4

develop new email account by which they give relevant information to the users about their
goods and services in order to build brand awareness.
Check your privacy setting: The important things to check the privacy setting of the
social media networks to connect with the users. If there is no privacy in their websites or
another websites of the company then the information is visible to the public.
Use stealth mode: This mode is defined where organisation use to safeguard their
secret from the rivals to avoid interpreting by others. When enterprise innovate new products
and services to start their new projects in order to attract consumers in marketplace. It is the
mode where most of the entity so that they accomplish the true goals of venture. It gives them
protection from their competitors at the last minutes of launching the products as well as
services. This help them to minimize negative digital footprint and build positive footprint.
Use VPN: VPN comprise of Virtual Private Network as it is defined to give privacy,
confidentiality and safety to people as this helps them to generate a network which is private
connection. It helps to secure the data and safeguard the privacy as this minimize the risk to
track the websites and gather various information (Teng and Maxwell, 2021).
CONCLUSION
From the above analysis it is concluded that the data and information are available
though many websites. Every organisation as well as individuals leave the data in their
background which is known as digital footprint. This is the information which users left without
the knowledge of any person. However, there are various types of digital footprints active digital
footprints and passive digital footprints. For example in active digital footprint is that sharing of
information in social media actively. On the other hand, collected the data without informing to
that person in the organisation. There are many benefits and drawbacks such as fraudulent
activities can trace with the help of digital footprint, recruitment as well as selection in the
organisation which help them to select the best and experienced candidates in the workplace
whereas the drawbacks of digital footprint in enterprise is result in data theft, they are not
removed from any websites it is left behind it as they are permanent, lack of privacy and other
unnecessary information. There are various methods by which organisation build positive digital
footprints which involves deleting the old accounts, eliminate yourself from data collection sites,
get rid of old email accounts, check your privacy setting, use stealth mode and use virtual
private networks.
5

REFERENCE
Books and Journal
Baklanov, I. and et.al., 2020. Social Trends for Increasing Satisfaction with the Educational
Services of a Modern University. Calitatea. 21(179). pp.88-90.
Gorgadze, A., 2019, June. Digital Footprint of Cultural Events: The Case of Museum Night in
Russia. In International Conference on Digital Transformation and Global Society (pp.
422-431). Springer, Cham.
Kuregyan, A. L. and Pertsevaya, E. A., 2021. Digital Footprint Interpretation in Vocabulary
Training When Working with Electronic Dictionaries. In Current Achievements,
Challenges and Digital Chances of Knowledge Based Economy (pp. 573-579).
Springer, Cham.
Linn, A. and et.al., 2018. Working in Partnership With Medical Students to Embed Digital Skills
Development into the Curriculum.
Liu, L. and et.al., 2018, November. Anomaly-based insider threat detection using deep
autoencoders. In 2018 IEEE International Conference on Data Mining Workshops
(ICDMW) (pp. 39-48). IEEE.
Ngan, O. M. and Kelmenson, A. M., 2020. Using Big Data Tools to Analyze Digital Footprint in
the COVID-19 Pandemic: Some Public Health Ethics Considerations. Asia Pacific
Journal of Public Health, p.1010539520984360.
Peterson, M. S. and Brown-Peterson, N. J., 2019. Gulf and Caribbean researCh expands its
diGital footprint. Gulf and Caribbean Research. 30(1). pp.i-i.
Teng, C. C. and Maxwell, W., 2021. A size and impact analysis of digital footprints. International
Journal of Business and Systems Research. 15(2). pp.163-181.
6