Digital Image Creation and Development for Kingsmills Hotel Report

This report examines the creation and development of digital images for the Kingsmills Hotel in London, a 4-star establishment aiming to update its website. It begins by exploring primary and secondary sources for images, emphasizing the use of photographs and historical documentation to represent the hotel's offerings and brand. The report then delves into the technical aspects of digital image creation, including an analysis of various file formats such as PNG, JPG, GIF, and TIF, and their suitability for different purposes like web use and print. Furthermore, it discusses digital data management techniques, such as backing up data using external hard drives, cloud storage, and flash drives, along with the importance of non-destructive editing practices and effective file naming/sorting strategies. The report concludes by considering the application of digital images on the hotel's website and comparing digitization strategies with other London hotel chains, providing insights into how the hotel can leverage digital imagery to enhance its online presence and marketing efforts.

Digital image creation and
development

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1.1 Primary and secondary sources for digital images for Kings Mills Hotel.......................1
1.2 Creating an digital image from the primary and secondary sources ...............................2
2.1 Identify file formats and fundamentals required to process image data for Kingsmills
Hotel.......................................................................................................................................4
2.2 Digital data management techniques to store imagery....................................................5
TASK 3............................................................................................................................................7
3.1 Use of software tools to manipulate images.....................................................................7
3.2 Preparation of images files for output..............................................................................9
TASK 4..........................................................................................................................................10
4.1 Use of digital images on the website of Kingsmills Hotel.............................................10
4.2 Use of Digitization as other hotel chains of London......................................................11
REFERENCES..............................................................................................................................13

Illustration Index
Illustration 1: Adobe Photoshop......................................................................................................8

INTRODUCTION
The Kings mills hotel in London is the 4-star hotel that provide modern events space. It offers a
variety of lavishing rooms, impeccable dine-in options (Kingsmills Hotel, 2017.). To all the guest
a good old-fashioned Scottish hospitality is given.
The original site that was built by this hotel is based on outdated CMS and it need to be
updated for sales potential and SEO purpose. This report will examine the primary and
secondary sources for digital images that can be used by the hotel in order to fully portray their
offering and their brand presence. By suing input devices such as cameras, mobile phones,
camcorders etc digital images will be created for the hotel.
1.1 Primary and secondary sources for digital images for Kings Mills Hotel
Primary Sources
A direct or first-hand evidence regarding an event, person, object or work can be
provided by the primary sources. These are the raw materials about history (Montazeri and
Taylor,2017). The primary sources are created at the time under study. Under research
investigation the documents, artefacts and images provides first hand testimony or direct
evidence regarding the topic of history.
These sources will help the hotel to get close to the historical event that have taken place
in the past. The various sources of primary sources can be letters, interviews, poems, documents,
artefacts, photographs etc. One such important sources of primary is photographs as they can
represent the relation or events in life of person (Tobbell, 2016).
In this case study, the history regarding the hotel can be represented by making use of
photographs. In the historical research photographs, video and audio recording contain wealth of
data that can be used. In order to conduct comparative, illustration, visual images can be utilized.
Other types of primary sources can be magazines, newspaper, diaries etc. The primary sources
mainly depend on the topic and its use. In order to examine and analyse the history regarding the
events books, documents, interviews, photographs, audio and video clips with respect to hotel
can be used (Mardikar,2016).
Secondary sources
The secondary sources are created by those who did not experience firs-hand event or
does not involve in the condition or events at the time of investigation. The scholarly books and
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articles are generally secondary sources for a historical research project. The primary sources
such as photographs, interviews, audio and video clips are interpreted and analysed by the
secondary source. The pictures, quotes or graphics from the primary sources can be contained in
the secondary sources (Hauck and Dilworth, 2016).
In context with the case study the analysis will be conducted of the primary sources. The
secondary sources can conduct literature review to comment on primary sources or an online
catalogue can be searched for books and serials. The argument or opinion regarding past events
can be expressed by secondary source. In this case study by using primary sources all the
information regarding the historical events that took place in the hotel can be presented. And by
making use of secondary sources a comment or literature review can be conducted regarding
events that took place.
The main difference between primary source and secondary sources is that primary
source is created at a time when an event take place. On the other hand, secondary source take
place after that event (Ammert and Sharp, 2017). The primary source is developed by those who
saw the event whereas the secondary source makes use of examples of primary sources. All the
events that took place in the past in the hotel will be created regarding the CMS and other
materials. This information is further analysed by secondary sources.
1.2 Creating an digital image from the primary and secondary sources
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2.1 Identify file formats and fundamentals required to process image data for Kingsmills Hotel
There are different kind of formats to store an image. It is critical to know which format
can be used to store which kind of file. This information about the correct file formatting will
help the users to save image in the best formats for the following purpose. Although most
formats look same and can be used but having proper knowledge about formats help the user to
use best format in varied situations (Virvilaite and Dilys, 2015).
 PNG: PNG is a common and versatile format that is used store images on a website. This
format is also known as lossless format, as when a image is saved in PNG it never loses
any quality. Though because of this feature PNG images are mostly of huge size, and the
images saved as PNG cover more bites. The format supports transparency which is highly
productive feature. PNG format is best considered when the file needs to be saved in the
original quality and quality of the image is top priority for the user. This format is best to
save screenshots as the images need to be in their original form to attain clarity. PNG
compression is perfect for graphical images and also for images which use less than 16
colors.
 JPG: This format of is the common format for images and is used widely by the users.
JPG is highly compatible and provides images with a very small size with minute loss in
the quality of image. This image format is called as lossy compression as evert time an
image is saved in JPG it experiences a little loss in the quality. The JPG format is best of
photograph as the minute artifacts are practically invisible. JPG losses a minute quality
but is half in size against PNG format. The JPG format saves the information in DPI
which is commonly used for printing. However, the compression is unable to support
transparent backgrounds and layering with other elements is a difficult task (Pavlidis,
2012). JPG format is best for saving photograph and can be used to upload photographs
on website as they support full colors in them.
 GIF: This format is clearly helpful in formatting images with limited colors and small
size. The pictures with full colors when saved in GIF images will be saved with a definite
decrease in size and also there is loss of quality which can be noticed from naked eyes.
This format is the best when animation is required, as it supports animation in the
pictures. With the use of GIF format noticeable animation can be created for images
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which gains a significant amount of attention. The GIF compression is best suited to be
used for icons and image with graphics of few colors.
 TIF: This format is considered to be the best format in regard of quality of image. The
format supports all colours and shows the images in its best form. It is used by
commercial prints. The format saves the picture with no loss in quality and can be used to
store original images. However, this format takes the most number of bites and saves the
image with largest file size in all the 4 formats (Bhat, Yadav and Rajbinde, 2016).
The best format to be used by Kingsmill’s Hotel for their banners, brochure is JPG as it provides
the good quality images with small size and the loss of quality cannot be seen. Also, it allows all
color photographs. For the website of Kingsmill’s hotel they can use JPG, GIF, PNG format of
image according to the situation.
2.2 Digital data management techniques to store imagery
Management of data is highly critical for any organisation. The digital data management
is a wide term which leads to management of data digitally with the use of various tools. In
regard of imagery the digital data management can be considered as managing of photographs
that are clicked by Kingsmills hotels. The hotel can adopt various techniques to manage its data
safely and keep it available to be used at the right time.
 Backing up of data: The camera's come with memory cards which do not enough size to
save all the images that are being taken. Also, the file size of the images that are captured
from the camera has also increased with the enhancement in the megapixels of the
cameras. Kingsmills hotels need to focus on adoption of data management technique of
back up to keep its images safe and reachable. Backing up of data is highly important as
for clicking new pictures the company needs to clear the memory from the camera
(Labrinidis and Jagadish, 2012). There are several ways of backing up the data.
◦ Use of external hard drives: It is problem to keep the data on the laptop or desktop as
there is high risk of corruption through viruses, this may lead to loss of data. The
losing of images is crucial loss for the kingsmills hotels as it may take a long time to
take such pictures and even some moments could not create again which is critical
loss for hotel. They must save their images on hard-drives as backup on which will
reduce the risk of losing the photographs as even if the computer images may get
corrupted but the pictures on the hard drive will be safe.
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◦ Cloud or virtual drive: The hotel can also backup their data on the internet using
various cloud drives. This will keep the data safe on the virtual drive and in case of
loss of data from the computer the hotel can access the pictures from the drive.
However, uploading the Gigabytes of photographs on the drive is difficult task which
takes up too much time.
◦ Using flash drives: This alternate can also to used back up the photographs from the
laptop or camera. The flash drives are small data drives where data can be saved.
However, they are small in size and saves small amount of images as compared to
hard drives. These flash drives are usable in case of transfer on immediately basis as
they are small and portable (Becerik-Gerber and Et.al. 2011).
 Never work on originals: It is suggested to never work on original photograph, rather use
copy of the image, that is back up the image and then work on the picture. This gives the
advantage to start from the beginning in case of any trouble in the work. The habit of
using the copy for working on the image gives the user the edge to work again on the file
when the work done is not appropriate. Also this will help the kingsmills hotel and they
will not lose the original photograph when the pictures are edited by the employees of the
hotel. The employee can start again with the original image and edit it again when the
image is saved with them.
 Naming and sorting: This is an important aspect of saving the image as naming each
image individually is not possible. When there are thousands of images, it becomes
impossible to save each image with a different name. Under these circumstances when a
specific image it will become remarkably difficult to find it. To avoid such situation
kingsmills hotels need to develop a plan to save its photograph. Storing of thousands of
photograph is a difficult and hectic task as the companies find it difficult to compile such
large number and sort it into different folders. To overcome this situation kingsmills hotel
must make use of image management application. This will help the hotel to compel the
pictures. Software such as abode bridge can be used by the hotel. The software consist of
a organizing function which consist of browsing and manipulating the image files in their
actual location. This is a suite application which will help the hotel to organise the
photographs and enhance the functioning.
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◦ Picasa: Another software that can be used by the hotel to manage the data is picasa.
This software manages and sorts the pictures with by date of the picture with the use
mega-data, that is saved by the camera. This metadata is the part of image data and
picasa uses it to sort the images on a timeline.
TASK 3
3.1 Use of software tools to manipulate images
Photo manipulation is an important process that is required to be conducted in order to
upload correct and impaction image on the website. It involves transformation and alteration of
the image as per the needs. There are various methods and techniques that are used in order to
achieve desired results. It is a skillful that is performed by the expert. It may also be frowned as
an unethical practice and hence required to be performed with utmost care. These devices are
used to make political propaganda, reflect something additional in the image etc. The output of
the image totally dependent on how the software are used to devise the results. It may also take
place to create something new, innovative and unique. It includes, signature expressions, dark
room manipulations, use of ink or paint on the photograph, airbrushing, dodging etc. There are
various software present in the market through which manipulation of digital image can be
performed (Yaroslavsky, 2013). It has the features to from all the basic to complex features. It
can be used by the beginners as well as experts with the aim and scope to manipulate the image.
Image editing is the process where binary functions of the computer is used to alter the images.
Some basic functions performed by image editing and manipulation software includes the
following features:
 Slicing or cropping of images
 Lens correction
 Enhancement of images
 Correcting orientation of images
 Change in color pallet
 Reduction in the noises
Some software can be used for touching, adding, innovating the pictures. Some of the
software are mentioned below:
 Adobe Photoshop: It is the most common image manipulation software used by people
in order to alter their images. It helps in creating and enhancing the photographs which
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can prove to be appealing and attractive for the company. Further, ink signs can also be
included it so that appropriate text, color schema and sharpness can be assessed. It helps
in attracting the clients. There are various tools included in it which includes, pen tool,
clone stamp tool, cropping, slicing, moving objects, shape tools etc. (Dumit, 2012). There
are also special effects plugin and 3D effect plugin in the software which helps in
enhancing the objects. Kingsmills hotel can use these functions while opting for inclusion
of images on the website. It will help in making the images much more effective and
creative which will attract large number of people towards the website.
 Picasa: It is another image organizer and editing tool that can be used by the companies
in order to use effective images. It is basically available for Windows and Mac OS both
and hence compatible to approximately all devices. It has all basic to complex photo
editing function which includes, color enhancement, reduction in red eye, cropping and
slicing, colour enhancement etc. It is a simple tool to add text to the image as well.
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Illustration 1: Adobe Photoshop
Source: Pavlidis, 2012

 Pics Art photo studio: It is a mobile application to edit the images. However, it consists
of basic functions, but has power and expertise to manipulate the image to the core.
Hence, it will help in editing an image. There are number of other software’s that can be
used for editing of images. There are number of people that prefer to edit pics on their
mobiles. For such kind of users mentioned software is one of best alternative and due to
its interactive features mentioned software is used at large scale by the business firms and
people. It can be said that there is number of advantages of using Pics art photo studio.
 GIMP: It is another important software that is used by the business firms for photo
editing. These edited photos are used in website development. There are many interactive
features in the mentioned software and it is considered as alternative of Adobe
Photoshop. Only difference between both software’s is that it has different user interface
and all features that are available in Photoshop (Holub and Fridrich, 2013). Different sort
of image editing can be done on mentioned software by using features like clone tool,
healing brush, blur and sharpen tools etc. Thus, it can be said that there are number of
factors due to which there is great demand of mentioned software in the market.
3.2 Preparation of images files for output
There are various steps that are required to be considered in order to develop image
output through adobe. The steps are mentioned as under:
 There are two types of schemes that can used by Kingsmill which are RGB and CMYK.
The first one is mainly used for image editing and uploading it on the website and the
latter one is used for graphic printing. Either of the one can be used by the company for
its image manipulation process
 Color and tones through different colour modes (Barbedo, 2013).
 Website designer have adequate knowledge of colour schema
 Metadata is the other important aspect of image manipulation which helps in finding out
the copyright and technical captions for the images. It helps in finding all the details with
respect to the image. It also has important role in image discovery as well.
 It then helps in image filtering, sketching and ruling etc.
 JPEG is the common format used for the images which compatible for approximately all
platforms. Photoshops allows to PDF the images as well. The file can be compressed and
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