Digital Image Introduction Question Answer 2022

Running head: DIGITAL IMAGE INTRODUCTION
DIGITAL IMAGE INTRODUCTION
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DIGITAL IMAGE INTRODUCTION
Table of Contents
Discuss the company’s digital imaging strategy pursued during the1990s and early 2000............2
How would you evaluate (assess) those strategies? Discuss...........................................................3
Did the company have other strategic options to pursue? Illustrate................................................4
Bibliography....................................................................................................................................6

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DIGITAL IMAGE INTRODUCTION
Discuss the company’s digital imaging strategy pursued during the1990s and
early 2000.
Usage of Incremental approach by Kodak is seen in this case. As per the case study it can
be stated that the evolution from traditional photographs to digital photographs were performed
step wise. Kodak was constantly working on bettering the digital technology. The major
hindrance that was faced by Kodak was inability to incorporate digital platform operation
efficiency among the mass (Lam and Fung 2018). Hence Kodak took small steps and selective
incursions were made in the traditional imaging process. Kodak was well accustomed to the fact
that in case they had shifted the focus from traditional imaging to digital strategy, they might
have faced a loss as the potential clients might have to transform entirely and buy digital set up
to use the newly developed digital imaging by Kodak. This aspect was considered to be very
much unlikely. Hence they decided to move towards their goal stepwise. The strategy that was
implemented by Kodak was named as Hybrid strategy. Despite these implementation of
strategies Kodak had recognized that image capturing in traditional method will be in market for
a long team. Though they knew that Digital imaging will be imposing higher transition process
will be performed. By the year 2004, it was seen that Kodak was the leader was the leader in the
digital imaging market. Kodak then wanted to grow as a digital photography organization and
they wanted to propose collaboration with other industries for increasing their revenue. In the
year 2004, Kodak had a total of 55000 Kodak picture makers installed globally. Kodak also
provided imaging infrastructure to the Photofinishers. Hence wise Kodak was growing as a unit.
Despite the fact that the image quality of the digital cameras were inferior to that of the
traditional cameras, Fisher recognized the potential that the digital cameras hence he pushed
Kodak to keep on manufacturing and developing the technology of digital camera . Kodak