Digital Landscape Insights (Part 1)

Unit Number
and Title Unit 24 Digital Marketing
Project Title Digital Landscape Insights
(Part 1)

Table of Content
Part 2: Report
1.0 Introduction to the local business p
2.0 An explanation of how and why omni-channel
marketing has developed and evolved over the last decade
p
3.0 An overview of the proposed digital marketing plan,
objectives and strategies identified p
4.0 The social media features to be implemented using a
variety of multi-media capabilities p
5.0 Justification of the chosen multi-media capabilities to
be used, and how they will optimise consumer
engagement and return on investment (ROI) p
6.0 Using data to informing and developing customised
products and services p
7.0 Actions to be implemented to improve effectiveness of
digital marketing using performance metrics based on
critical evaluation p
8.0 Conclusions p
References p
1.0 Introduction to the local business

ASOS, is mainly operating the UK as mainly recognized as the British online
mainly retailing in the fashion industry by selling wide range of fashion apparels to
consumer. The company is globally recognized for selling footwear, accessories,
jewelry and the beauty products. The company is mainly founded in the 2000 n
London with establishing large websites for selling more than 800 branded products
By operating the business online with using website. The company is mainly
established and operating its business with using the online platforms and networks.
With using the online distribution channels it has established the strong networks for
meeting the needs and want of the consumers by selling large fashion apparels and
accessories.
2.0 An explanation of how and why omni-channel
marketing has developed and evolved over the last decade
Omni channel marketing is mainly defining about interacting and marketing by
using various channels by the company for interacting with the consumers for
achieving constantly brand reputation and experiences. This marketing is mainly
developed for improvising the consumer loyalty, also it helps in strengthening the
brand loyalty and promoting the purchases this helps to increase the sales of the
company products (Wang and et.al., 2021). This marketing is mainly developed by
integration branding, sending personalized messaging and is used for improving the
consumer experiences for providing the consumer centric view by improving the
experiences. This marketing is mainly evolved as for focusing on building the
consistent with providing personalized shopping experience with using mobile
devices. In this marketing the channels are engaged with viewing the centralized
system which helps in creating better customer interactions with seamless
environment by engaging it for purchasing the products. The evolution of this
marketing is for providing the superior customer experience with allowing the
customers to get more efficient experience and gaining more benefits with providing
the wealth with engaging consumer insights. In the retail sector this marketing is
supporting business by unifying consumer experiences across different channels by
providing te seamless experiences with transacting smoothly with acknowledging the
costumer journey. This marketing mainly helps in providing the key insights to the
consumers with the consistent and identifiable brand tone by emphasizing on the
personalized experiences. Further for providing the best customer experiences the