Importance of Leadership for New Digital Business: Technology and Management

This report highlights the importance of leadership in the new digital age businesses, as digital transformation has aided businesses in succeeding even in the most difficult of situations during Covid-19. It explains the importance of technology and management in the digital business and how it has developed over time.

Digital Business & New
Technologies

Contents
Introduction................................................................................................................................3
Main Body..................................................................................................................................3
Explain why this topic is important........................................................................................3
How this topic has developed.................................................................................................3
Proper description of the technology whihc is used in this topic and what it is used for?.....4
D. In the topic, evaluate the various technological platforms and software are used. What
types of businesses and organizations use the technology?...................................................4
It is successful for business and serves as a tool ...................................................................4
In what way do this content of the course and debate on the nature of the interaction
between digital technologies and both old and new ideas on business and management
structures and practices relate to this course's content and discussion?.................................5
Conclusion .................................................................................................................................7
References..................................................................................................................................8

Introduction
The term digital technology is said to be the factor that can be used by every sector of
the organization in order to develop potential and value in front of customers, and leadership
is a term that plays a vital part in business and digital transformation. The report will
highlight the importance of leadership in the new digital age businesses, as digital
transformation has aided businesses in succeeding even in the most difficult of situations
during Covid-19 (Chaffey, Edmundson-Bird and Hemphill, 2019). The project will expand
on the methods in which the theme of "Importance of Leadership for New Digital Business"
is created. The report will also demonstrate the many ways in which technology is used in
leadership (Weill and Woerner, 2018).
Main Body
Explain why this topic is important
Leadership is seen as one of the important function in an organization that allows the
company to enhance the overall efficiency and achieve the organization's stated objectives.
As the world changes and business moves online, it is necessary to fulfil the high
expectations of customers by utilizing digital experience (Popkova and Gulzat, 2019). In
addition to this, businesses and organizations have software that enables them to perform
better in their day-to-day operations (Guthrie and Jenkins, 2018).
How this topic has developed
The concept of "Importance of leadership for modern digital business" has grown in
popularity recently, and businesses must understand their consumers and staff better through
proper digitalization (Novak, Breznik and Natek, 2020). The organization uses numerous
digital tools in order to communicate better with all the employees and consumers while
executing the digital shift in the business. Changes are confusing for some employees, which
is why it is the leaders' main responsibility to assist teams with technology so that employees'
workloads are minimized. Furthermore, additional value can be provided to the company and
It is not enough for a company to increase its market share. It must also create innovative
ways to implement appropriate practices in order to deal with market competition. The
biggest obstacle in implementing digitization is that employees are not readily embrace new
technology and procedures. A challenge is the scale of the organization, as it will be more
difficult to persuade employees to accept the change (Beetham and Sharpe, 2019).

Proper description of the technology whihc is used in this topic and what it is used for?
It can be said there are so many software solutions accessible for the management, the
company can adopt to make use of multiple technologies that bring together the greatest tools
for the company. This type of technology is accessible to keep the firm up to date. Word
processing,, accounting, file sharing, machine learning, mobile applications, digital assistants,
emailing clients, artificial intelligence, cloud computing, project management ,VoIP and a
variety of other applications are just a few examples. The technologies described above are
utilized to improve the efficiency and productivity of activities. Furthermore, that tools and
technologies are utilized to protect data in order to make critical decisions that will lead to
bring competitive advantages.
D. In the topic, evaluate the various technological platforms and software are used. What
types of businesses and organizations use the technology?
Nowadays, almost every business uses a digital platform to convey main information to its
clients or audiences. That is why, companies have a variety of tools and strategies, and the
companies are also investing in technology that is social media on a worldwide scale. Below
are descriptions of several tools, platforms, and software (Kane and et.al., 2019).
Cloud computing-It is a term that refers to a collection of services such as storage, databases,
and analytics that enable a company to be more advanced, innovative and with more flexible
resources. It can also be said that it is ideal for businesses that cannot afford to build their
data centers and computing infrastructure. Also, companies can use these services by renting
access, which lowers the costs of managing large IT infrastructures.
Word processing- It enables businesses to create text-based material by typing and includes a
range of tools for formatting data. For example, a corporation could use it to create a
marketing strategy to sell a product or a new human resources policy.
Digital assistants- This is a high-tech computer application that helps businesses achieve
diverse productivity demands while also improving quality. Voice assistants, chatbots, and a
variety of other technologies are examples of this.
It is successful for business and serves as a tool
Technology is regarded as a gift to humans since, as competition grows, it becomes
increasingly difficult for businesses to adapt to changes fast. In this scenario, technology aids
the firm in keeping up with the changing market, as technology has rapidly altered all aspects
of life. The tools are useful because they are required to maintain a high level of
communication. After all, field workers are frequently in contact with management.

Technology is critical to the company's operations since it reduces the likelihood of
duplication and errors (Cull, 2019). The company will not save more time by being more
competitive and productive without suitable technology. These technologies are useful
because they keep clients' and workers' data safe. One of the most important functions of
technology in the business is to improve the company's operations and hence increase its
degree of growth. Such tools and technologies are used by a variety of firms and industries to
enhance their business communication, financial record-keeping,inventory management, and
production levels.
In what way do this content of the course and debate on the nature of the interaction between
digital technologies and both old and new ideas on business and management structures
and practices relate to this course's content and discussion?
Below is an explanation of the link between digital technology and both traditional and
modern theories on business and management practices and structures . As technology
advances, new devices are being developed to assist businesses in raising earnings and
keeping customers happy. Technology has had a significant impact on a variety of areas,
including culture, efficiency, and customer service. The company's many activities, such as
file keeping, bookkeeping, and inventory management, necessitate the use of technology and
digitalization to complete these jobs. There is a realtionship between digital technologies and
management as businesses have started to use a various technology tools to ehnace the level
of customer service, such as:
Social Media- The company uses online community that serves as a relationship between the
company and its clients, allowing for the resolution of concerns, questions, doubts, and
complaints.
E-mail- On the other hand, it is considered as the conventional method of communication
with clients because it is used to describe product characteristics or a new product that is soon
to be released in the market. This technology is used to launch marketing campaigns or make
updates to existing initiatives.
Websites- Before digitization, a website served as a link between customers and businesses
presently, it serves as a marketing tool. In this age of social media and digitalization, having a
website is essential because it portrays the company's image to customers. When a business
has a website, it attracts more visitors who can be converted into leads in the future.
The organization has various departments that deal with the company's raw material,
human resource, informational, and financial resources. Companies will be impacted by

technological advances because there will be greater demand for new individuals with
management, social, and diplomatic abilities. Businesses have the opportunity to improve
their marketing methods as a result of new technologies, which will aid in their growth. It is
now easier and more accessible to run a profitable business thanks to technological
advancements. When a firm first starts, it must assign work and tasks to people like , social
media managers, mangment, marketing experts, account executives, and many others
(Agustina, and et.al., 2020). Also, technology has become the lifeblood of organizations, and
customers are spending their valuable time on social media as well. As a result, it is critical
for the company to look after its customers and investors. Customers should be satisfied with
the services they receive from the company, according to the company. Technology is a link
to the outer world because it has a global reach. In which internet plays an essential role in
the marketing initiatives as well. Also, the modern world is made up of artificial intelligence,
linked gadgets, and a variety of technologies that help businesses function more efficiently
(Luz Martín‐Peña, Díaz‐Garrido and Sánchez‐López, 2018).
Technology allows the organization to collaborate with its workforce in a variety of
ways, and leadership requires greater communication, which can be achieved through the use
of email, social media, dropbox, skype, and many other tools. Technology can make a firm
more productive, and technology leaders may assist create a favorable work environment for
employees who are dedicated to the company's goals. Technology has a huge impact on
leadership, and the benefits are numerous. As a result, one issue that all leaders throughout
the world face is implementing the appropriate technology at the appropriate time and in the
appropriate manner. As individuals become more aware of product costs, one of the key
purposes of technology is to make things more inexpensive for them. An effective digital
leader understands the company's goals and prioritizes communication and creativity so that
new technological avenues can be explored to assist with business duties. The organization
can have a better digital culture as a result of digitalization by having more productive staff,
which will directly increase customer happiness and income. The notion of digitalization is
rapidly evolving, which is why it is gaining traction in the market because it provides for a
better work environment, which directly lead to enhance the productivity and motivation.
Digital skills are considered to knowledge that helps to evaluate and comprehend the
company's resource needs, resulting in a digital roadmap in the digital leadership.

Conclusion
As per the above analysis, it can be concluded that digital transformation is critical in
all aspects of the company's operations. As it affects customer relationships by keeping the
customers happy, satisfied and providing them with best quality products. The importance of
leadership in the digital business was highlighted in the research, as organizations are
expected to take bold actions and experiment with numerous mistakes in order to be more
successful in the industry. As the world changes, businesses now have access to a wide range
of tools and strategies. Various instruments that contribute significantly to the company's
success and improved operation were analysed with the help of this report.

References
Books and Journals
Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The digitalization
and servitization of manufacturing: A review on digital business models. Strategic
Change, 27(2), pp.91-99.
Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and e-commerce
management. Pearson UK.
Weill, P. and Woerner, S., 2018. What's your digital business model?: six questions to help
you build the next-generation enterprise. Harvard Business Press.
Popkova, E.G. and Gulzat, K., 2019, May. Technological revolution in the 21 st century:
digital society vs. artificial intelligence. In Institute of Scientific Communications
Conference (pp. 339-345). Springer, Cham.
Guthrie, K.L. and Jenkins, D.M., 2018. The role of leadership educators: Transforming
learning. IAP.
Novak, A., Breznik, K. and Natek, S., 2020. How leaders can initiate knowledge management
in organizations: Role of leadership style in building knowledge infrastructure. Human
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Beetham, H. and Sharpe, R. eds., 2019. Rethinking pedagogy for a digital age: Principles and
practices of design. Routledge.
Kane, G.C., Phillips, A.N., Copulsky, J. and Andrus, G., 2019. How digital leadership is (n't)
different. MIT Sloan Management Review, 60(3), pp.34-39.
Cull, N.J., 2019. Public diplomacy: Foundations for global engagement in the digital age.
John Wiley & Sons.
Agustina, R., Kamdi, W., Hadi, S., Muladi, M., Nurhadi, D. and Umniati, S., 2020,
September. Leadership Selection at Vocational Education Based on Digital Leadership
Model Using AHP Method. In 2020 4th International Conference on Vocational Education
and Training (ICOVET) (pp. 36-40). IEEE.