Digital Marketing: Market Segmentation and Social Media Platforms

STUDENT DETAILS
DIGITAL
MARKETI
NG

DIGITAL MARKETING 1

DIGITAL MARKETING 2
Table of Contents
Introduction......................................................................................................................................2
Market segment...............................................................................................................................3
Market Segmentations.....................................................................................................................3
 Demographic segmentation:.................................................................................................3
 Behavioral Segmentation......................................................................................................4
 Psychographic Segmentation................................................................................................4
Social media platform......................................................................................................................5
Effectively brand utilization of social platforms.............................................................................6
How effectively the company can conduct operations for their brand............................................7
All social media platforms do not work with all market segments.................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

DIGITAL MARKETING 3
Introduction
Digital Marketing is the marketing of products or services utilizing advanced innovations,
primarily on the Internet. Digital marketing has transformed marketing mediums since 2012.
Methods of digital marketing are search engine optimization, content marketing, influencer
marketing, social media marketing, display advertising, etc (Cowling 2019). The Body Shop
International Limited is trading in Australia as "The Body Shop" and the company is
incorporated by British cosmetics, skincare and perfume industry. Dame Anita Roddick founded
the company in 1976. Currently, the company is operating in more than 63 countries with over
1,000 products through 3,000 franchised stores globally (Thebodyshop 2019). In this assignment,
there will be a discussion about market segment of the company. The company utilizes the major
social media platforms for targeting their customers like Snapchat, Instagram, Facebook, etc.
Apart from this, conclusion will be made about why social media platforms are not suitable for
all market segments for The Body Shop.