Digital Marketing: Current Practices and Strategies by Samsung

Digital marketing

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Current practices in industry........................................................................................................3
The simbound simulation ............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Digital marketing is a platform where the organization can easily reach towards the customers.
It's a broad field which attracted customers with the email, search platforms, content marketing,
the use of analytics in digital marketing and many more. It's a component of marketing that can
be utilized the online based digital marketing, internet like mobile phones, other digital media
and a platform to promote the goods and services. This report studies the case study on Samsung
which is founded in 1 march 1938 in South Korean headquartered in Seoul. And founded by Lee
Byung-Chul (Hanlon, 2019). As it is a multinational conglomerate company and specialized in
the manufacturing of a wide variety of the industry and customers which included digital media
devices, integrated systems and memory chips. This report will discuss different tools in search
engine marketing and analysing the current practices followed by Samsung.
MAIN BODY
Current practices in industry
Digital marketing is a market approach which is used by the companies to promote their products
and reach towards the customers (Kingsnorth, 2019). It includes various channels to boost the
products and services of the company such as websites, search engine marketing, content
marketing, digital advertising, social media marketing, email marketing, mobile marketing,
online public relations and many more. The Samsung adopt the strategy of search engine
marketing and advertise their products in the market and attract the customers towards their
brand.
The search engine marketing (SEM) is a tool of internet marketing that promotes the
products through websites and increase the visibility of the website in search engine page
primarily. It is a paid strategy to increase the view-ability. It is helpful for the users as the
company select some keywords so that the users can easily search for those products they
required as they can see an ad from the brand (Nyagadza, 2020). SEM is beneficial for the
Samsung as it helps to increase the awareness of the products of their brand. The higher the rank
of the product in search engine the more the company can increase their sale as customers are
likely to visit on the websites, and they prefer and even recommend to others the offers. SEM