Digital Marketing: Importance of Social Media Marketing

DIGITAL MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Marketing ....................................................................................................................................3
Marketing mix..............................................................................................................................3
Digital marketing ........................................................................................................................4
Social media marketing ...............................................................................................................4
Importance of digital and social media marketing ......................................................................5
PART 2............................................................................................................................................5
Example of social media content ................................................................................................5
Effectiveness of social media content ........................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to the tasks that are undertaken by the organisation to promote selling
and buying of goods and services (Dwivedi and et.al., 2020). In present report marketing, its type
and why they are important in business is discussed. It will brief why social media marketing is
effective and how it helps in growth of the business.
MAIN BODY
PART 1
Marketing
It refers to the one of the most primary component of commerce and business
management. It leads to increase in the sales revenue and profitability of business. In simple
words it refers to tactics and strategies for connecting with the customers to purchase the
company goods and services and build with the loyalty of brand. Marketing is the process of
understanding the needs and wants of customers and fulfilling the same in manner to derive
satisfaction which helps in building and spreading of positive word of mouth. It is simply
connecting with the target audience of company.
It is the process of getting potential client interested in services and products of company.
It is the process of teaching of clients why they should choose goods and services of company
with comparison of competitors and serving with communication that is being persuasive (De
Pelsmacker, Van Tilburg, Holthof, 2018). It is the process which is being involved in moving
the goods and services from the business to end customers. It includes identifying the needs and
wants of customers by capturing the attention of potential customers, persuading the customers
to purchase with goods and services of company.
Marketing mix
The marketing mix is basic model for the business which revolves around product, price,
place and promotion. It is simply termed as tool used by every business to achieve its objectives
related with marketing to pursue in potential market. This helps in identifying market condition
and strategies of competitors.
Product – It refers to the services and product offering which are being designed to satisfy
customers and try to fulfil wants and needs of consumers. Companies should make good
products to attract more customers and increase sales of the company(Bala and Verma, 2018).

Price- This refers to pricing strategy adopted by the company to acquire customer and fight
against competitors. Companies decide which pricing strategy should be used to increase sales
of the company such as, penetration pricing, competitive pricing strategy or any other.
Place – This refers location where the business is selling its goods and services. This can be by
offline and online means of selling goods. In this managers decide place or distribution channel
by which company can sell its product.
Promotion- This refers to campaigns, advertisement, personal selling, sales promotion and other
tools to reach to end customers and making them aware of offering of company which can be
purchased by clients.
Communication mix is tool used to interact with the potential customers. It is a part of
promotional mix of company. It fits in the marketing mix of the company as it helps with getting
valuable insights about the needs and wants of customers which can be taken in consideration by
company to remove flaws and errors if there are any.
Digital marketing
It refers to the advertising which is being delivered by the means of channels which are
being digital such as websites, search engines, social media, mobile apps , emails and through
various other means. It is the marketing component that utilises online and interned based
technologies which are being digital such as mobile phones ,desktops computers and various
other means to promote services and product of company.
It is being defined as approach of marketing that primarily relies on internet to build
relationship and connect with target audience by various digital media platforms and channels.
It is all encompassing term that consists of channels which are being digital like SEO, marketing
through emails and others which leads with creating strategies to connect and reach with
customers.
Example of digital marketing includes Search engine optimisation which relates with
process of improving in the quantity and quality of web page or website from search engines.
In simple words it is being termed as process to improve site of company which increases with
the relevant searches visibility (Kannan, 2017).
Social media marketing
It is the use of platforms of social media platforms and websites to promote goods and
services of company. It is used to connect and build relationship with target audience to build