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Digital Marketing Sample Assignment (Doc)

   

Added on  2020-12-31

8 Pages2042 Words400 Views
MarketingData Science and Big Data
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Digital Marketing
Digital Marketing Sample Assignment (Doc)_1

Table of ContentsINTRODUCTION ..........................................................................................................................1DISCUSSION .................................................................................................................................1CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................5
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INTRODUCTION Digital marketing is identify as an effective process of selling services or products viadigital technology. It includes mobile phones, display advertising, social media marketing,search engine marketing and many other form of digital media (Järvinen and Karjaluoto, 2015).In addition, digital marketing is the promotion of brands or products through one or more waysof electronic media. This form of technology is more essential and important for the organisationto easily attract large number of customers and maintain their long run sustainability atmarketplace. This report is based on Burbbery brand and their digital marketing. Main purposeof conducting this report is to identifying the Differences between traditional and digitalmarketing. Along with this, Customer touch points and the omnichannel customer journey inMcKinsey and Company also determined in this project. At last, role of data and analytics indigital marketing and its importance for an organisation is also disused in this project. DISCUSSION Burberry Group PLC is a luxury fashion house in London, England, UK. It wasestablished in 1859 by Thomas Burberry. Company mainly specialise in marketing of Clothing,accessories, Cosmetics, Perfumes etc. Over the last 10 years, Burberry has emphasised more onadvanced technology or digital marketing than most fashion accessory products. The CEO of thecompany stated that digital media is important to the brand name and said this ways that theymust treat their fans and clients the same means on social media platform as they would in-storeas well as online also (Kannan, 2017). Marketing budget of various luxury brand’s is spent ondigital marketing as an alternative of traditional marketing. Such type of strategy puts a morefocuses on the top three channels of social media such as Facebook, Instagram and Twitter. Differences between traditional and digital marketing: There are some differences betweenboth types of marketing which are determined as under: Basis of comparison Traditional marketing Digital marketing Meaning Traditional marketing is morecostly as compare to digital tothe Burberry Group PLC. Digital marketing is useful andmore cost effective for thecompany to introduce theirproducts and services atmarketplace. 1
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