Digital Marketing Landscape and Consumer Trends

This document discusses the digital marketing landscape, compares online and offline marketing concepts, and explores key consumer trends that are fueling the growth of digital marketing. It also examines various digital tools and hardware available to marketers and discusses the development of e-commerce and digital marketing platforms. Additionally, it provides insights into planning an end-to-end Omni-channel marketing campaign and discusses the measurement techniques and performance metrics used in digital marketing.