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Digital Marketing - Marks and Spencer

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Added on  2020-10-23

Digital Marketing - Marks and Spencer

   Added on 2020-10-23

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Digital Marketing
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Table of ContentsINTRODUCTION...........................................................................................................................3Situational Analysis.........................................................................................................................3Marketing Mix.................................................................................................................................6Target Market ..................................................................................................................................7Objectives........................................................................................................................................7Action of an organisation towards digital marketing...........................................................10Recommendations for digital marketing..............................................................................11CONCLUSION..............................................................................................................................11REFERENCES................................................................................................................................1
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INTRODUCTIONDigital marketing is the process of delivering the goods and services by using the digitalmedia or channels. The main purpose of this marketing is that the organisations are promotingand advertising their products by using the various different forms of digital media. Thismarketing is getting extend beyond the internet marketing in order to include the channels whichdo not require the use of internet. The present report is based on the Marks and Spencer, which isa British Multinational company, deal in relating of clothings, and they were founded in 1884 byMichael Marks and Thomas Spencer (Taken Smith, 2012). This report is mainly directs M&S tolaunch their new products by using the social media marketing for online sale as the part of theirdigital strategy. This report will mainly emphasizes on the internal and external factors of thefirm along with the objectives and strategies. Along with this, the firm also develop the tacticswhich will help the organisation. At last the firm will introduced the KPIs in order to control andmeasure the performance of the plan.
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Situational Analysis.This report is going to present an analysis of the internal and external environment fordirecting Marks and Spencer to launch their products and reach the huge number of customers byusing the channels of digital marketing. To represent the internal environment, SWOT analysishas been done of Marks and Spencer in context with digital marketing (Stone and Woodcock,2014). SWOT AnalysisStrength – Marks and Spencer is one of themost popular retail company of UK that hasthe power to gain the attention of large numberof customers. By using the different channelsof digital marketing, they are now renownedthe principle of Value for money and that'swhy they are selling their high-quality productsto their customers at cheap cost. Along withthis, they are having around 1000 plus outletsin UK and now the online selling has enhancedWeaknesses – The weaknesses of Marks andSpencer are in the market of UK is having theincrement in the number of imitation productswhich are sold by their competitors at low rate,through which more and more customers aremoving towards the other outlets. This hasdecline the sales and profit margin for thecompany. Along with this, the company hasnow reduces to sell the electronic products bywhich there sales is getting reduce.
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