Digital Marketing Report
Added on 2020-12-09
20 Pages4043 Words497 Views
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Digital marketing
Table of ContentsINTRODUCTION...........................................................................................................................3LO3..................................................................................................................................................3P5 Develop a digital marketing plan and strategy to build multi channel capabilities..........3P6 How omni channel marketing has evolved.......................................................................7LO4..................................................................................................................................................8P7 Evaluate the measurement techniques and performance metrics in digital marketing....8P8 Set of actions are improved the performance in digital marketing.................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONDigital marketing encompasses all the marketing efforts that use an electronic devicesand internet. Business is used the digital channels such as Social media, Search engines websitesand email to connect with the customers. This report will discuss about digital marketing planand strategy to build the multi channel capabilities to transmit the signals from one device toanother. This assignment will discuss about the onmi channel that help for expanding thebusiness across the world. Furthermore, this will evaluate the measurement technique to identifythe performance of digital marketing. It also performing different actions to improve theperformance in terms of digital marketing. LO3P5 Develop a digital marketing plan and strategy to build multi channel capabilitiesDigital marketing strategy and plan is a series of actions that help for achieving the goal'sand objectives of organization. This strategy will help for building the multi-channel capabilitiesfor increasing the business process all over the world.Multi-channel marketing is a process of interacting with the across websites, direct mail,mobile, digital ads and other channel chosen by prospects. Secure trading is the organization thatuse for marketing the product and service on a single channel which enough for today'scustomers (Berman and Thelen, 2018). As the number of channels increases, marketer mustadapt new style to target the potential customers. This channel is all about giving the bestservices to the customer according to choice or demand of people. Situational analysis This is the first step that need to do when developing the digital marketing plan is carry out theexternal and internal analysis of business functional such as strength, weakness, resources,market value and competition etc.SWOT Analysis-Threats OpportunitiesMain threat of secure trading firm is that whenpeople face challenges related the server issue,Opportunities refers to the favorable externalfactors that secure trading firm uses to give it
lack of safety, low level of management etc. inthis way, it will increase the competition, risingthe cost of inputs and lack of supply chainmanagement. competitive advantages. For Example- Thisorganization is increasing the cost of datatransmission and also launched the newpolicies related the online payment services. Weakness StrengthSecure trading is performing the operation atits optimum level. The business needs toimprove the competition level such as highlevel of debt, turnover and inadequate supplychain, lack of capital etc (Domazet andNeogradi, 2019). Secure trading firm is based on the internetpayment service provider in Canary wharf inLondon. This organization is provided theservices whereas they can to do online paymentservices. In this way, many customers areattracted towards their services. This will bebeneficial for people to protect or secure theirpersonal information. This organization isbuilding a strong relationship with thecustomers. This organization may havedeveloped a trading strategy that returnmarketing beating results.Objectives - Secure trading company is based on the online payment gateway solution which is designed tohelp the enterprises accelerate and their online offering services. The primary objective of firmto provide the best service to the consumer and also increasing the profitability across theworld.
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