Differences Between Traditional and Digital Marketing

Digital Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Examining differences between traditional and digital marketing.............................................1
Evaluating customers touch points and the Omni-channel nature of the customer journey.......1
Analysis of data generated through digital marketing activities.................................................2
Analysis of data enables marketers to map this journey to improve company performance and
improve the customer experience................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Digital marketing is an effective part of marketing which uses online based technologies to
improve the business performance and reach large number of customers across the globe
(Kannan, 2017). Digital marketting is important as it help in easily monitoring and tracking the
campaigns and drive better results. This study will explore on the digital marketing landscape
and also examines how digital technologies have influenced consumer buying behaviour. This
study will determine differences between traditional and digital marketing. It also evaluates the
customers touch points and the Omni-channel nature of the customer journey. Netflix is a
subscription based online movie rental service which was founded in the year 1997, by Reed
Hastings. It is a media service provider and American technology company which is
headquartered in Los Gatos, California.
MAIN BODY
Examining differences between traditional and digital marketing.
Traditional marketing is a type of marketing which use traditional set of media or tools like
newspapers and magazines to market products and services. The key tools of traditional
marketing mainly includes broadcast, phone, direct mail and outdoor advertising on billboard is
considered to be prominent to cater attraction of customers. Traditional marketing comprise of
newspaper, magazines, radio, etc. is considered to be prominent to effectively encounter the
marketing message (Jenner, 2016). On the contrary, digital marketing is considered to be as an
effective part of the marketing which uses online based technologies like mobile phones and
other social media platforms like Instagram, Facebook, Pinterest, YouTube, Twitter, etc. to
effectively market the specific products and services (Walker and et.al., 2017).
For example, digital marketing is considered to be as key success element for Netflix
Company. Digital marketing helps the Netflix to effectively optimize content on regular basis by
understanding consumer behaviour patterns. Marketing business through various social media
platforms helps in reaching wide range of customers from across globe and also focuses on
strategically creating value for the customers. On other hand, traditional marketing does not let
Netflix reach masses with a greater speed and fluency. However, digital marketing helps in
effectively interacting with large audience and improve business efficiency.
4 P's of Marketing mix
1