Digital Marketing: A Revolution in Marketing Operations

Digital Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1 ...........................................................................................................................................3
Marketing ...................................................................................................................................3
Marketing Mix and Communication Mix ..................................................................................3
Digital Marketing........................................................................................................................4
Social Media Marketing .............................................................................................................5
Importance of Digital Marketing and Social Media Marketing .................................................5
PART 2............................................................................................................................................5
Two examples of social media contents that really work and justification for why they work .5
An explanation of effective campaigns with reference to established model and standard of
Digital Marketing........................................................................................................................6
An explanation of why Social Media Content is considered effective ......................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9
Books and Journal.......................................................................................................................9

INTRODUCTION
Digital Marketing is redefining the marketing operations of business organisations around the
world. It is an effective tool utilised by various business enterprises these days in order to
promote and boost the sale their products and services in the market. Companies are also
resorting to social media marketing in order to attract more consumers towards their brands and
offerings. Social Media Marketing is also allowing the companies to create brand awareness and
to maintain a good image about their brand in the market(Chaffey, 2019) .This report involves a
brief analysis about the Digital marketing operations of Vodafone. Vodafone is a UK based
organisation carrying out its business operations in telecommunication industry.
PART 1
Marketing
Marketing can be defined as a prominent function of management that involves creating demand
for the goods and services offered by the organisation. It involves promoting the offerings of the
organisation in the target market in order to increase the sale of the existing products and
services and to facilitate the profit generation of the organisation. In order to respond to the
market uncertainties and risks, it very necessary for organisations to have an effective marketing
plan.
Marketing is a very wide concept as it involves numerous elements and components within it. It
can be considered one of the most crucial parts of an organisational system as it helps the
organisation in effective utilization of its resources (Saura, , 2020). It also assist the company in
entering new and emerging markets in order to expand its line of operations.
Marketing Mix and Communication Mix
Marketing mix can be termed as one of the tools that involves seven elements which facilitates in
encouraging the sales of the products and services in the market environment. It is a very
prominent part of marketing as it helps the company to enhance its current marketing operations.
Communication mix is method of encouraging the promotion of the goods and services offered
by a specific organisation among the target consumers of the company. Vodafone's marketing
mix elements are listed below :-
Product : Vodafone is a consumer oriented organisation and is trying to provide best quality
services its consumers by enhancing its current services by appointing various technological