Digital Marketing and Social Media Marketing

DIGITAL
MARKETING

DIGITAL MARKETING
 Digital Marketing refers to a channel of
marketing under which the business makes use
of digital channels to reach to the consumers in
the target market (Tiago, & Veríssimo, 2014).
 The process of digital market involves the use of
internet to attract customers beyond the
geographical boundation of the company.

SOCIAL MEDIA MARKETING
 Social Media Marketing (SMM) refers to the
strategy under which the business uses selected
social media channels to analyse the behaviour of
the customers and communicate with them
effectively to make represent the specifications of
products and services in the business
environment (Mulhern, 2009).