Digital Marketing and Social Media Marketing

This presentation discusses the concepts of digital marketing and social media marketing. It explains how businesses can use digital channels and social media platforms to reach their target audience and promote their products and services. The presentation also explores the application of social media marketing techniques in the case of McDonald's, one of the largest fast food restaurant chains in the world.

DIGITAL MARKETING

DIGITAL MARKETING
 Digital Marketing refers to a channel of
marketing under which the business makes
use of digital channels to reach to the
consumers in the target market (Tiago, &
Veríssimo, 2014).
 The process of digital market involves the
use of internet to attract customers beyond
the geographical boundation of the company.

SOCIAL MEDIA MARKETING
 Social Media Marketing (SMM) refers to the
strategy under which the business uses
selected social media channels to analyse
the behaviour of the customers and
communicate with them effectively to make
represent the specifications of products and
services in the business environment
(Mulhern, 2009).

CONT.
 The use of Social Media Marketing
Techniques in the business helps in
increasing the traffic on the website and
attracting more business partners as well
(Stephen, 2016).
 All the customers are now present at the
social media platform so it becomes easy to
circulate the message of the company in one
go and address their queries through same
medium as well.

ORGANIZATION
 McDonalds is one of the largest fast food
restaurant chains present in the worldwide
market.
 The company serves around 68 million
customers on a regular basis in 119 countries
across 35000 outlets.
 The company was organized by Richard and
Maurice McDonald in the year 1940 in the
US.

APPLICATION OF SMM ON COMPANY
 Initially the company McDonalds should
aggressively make use of social media apps
like Twitter, Facebook, Instagram etc.
 As the company provide quality products and
services so they should represent it in the
market so as to attract the focus of the
customers.
 Further, they should also become more
interactive and innovative will functioning
their activities on website.

REFERENCES
 Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012).
Marketing meets Web 2.0, social media, and creative
consumers: Implications for international marketing
strategy. Business horizons, 55(3), 261-271.
 Mulhern, F. (2009). Integrated marketing communications:
From media channels to digital connectivity. Journal of
marketing communications, 15(2-3), 85-101.
 Rodrigues, J., Nikhil, S., & Jacob, S. (2016). Promotional
Strategies of McDonalds and Market Effects. Journal of
Management Research and Analysis, 3(1), 53-55.
 Stephen, A. T. (2016). The role of digital and social media
marketing in consumer behavior. Current Opinion in
Psychology, 10, 17-21.
 Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital
marketing and social media: Why bother?. Business
horizons, 57(6), 703-708.