Digital Marketing Report: Social Media Marketing for McDonald's

This report provides an overview of digital marketing, with a specific focus on social media marketing (SMM) strategies for McDonald's. It begins by defining digital marketing and SMM, highlighting their roles in reaching target consumers and analyzing customer behavior. The report then examines McDonald's, a global fast-food chain, and suggests aggressive use of social media platforms like Twitter, Facebook, and Instagram to showcase its products and services. The report emphasizes the importance of interactive and innovative online activities to attract customers. The assignment brief covers online branding, video marketing, customer acquisition tools, email marketing, and the value chain. It discusses the effectiveness of different media in branding, the importance of integrated marketing communications, and the evolution of email and social media marketing. The report also touches on the benefits and costs of social media and the value chain concept.

DIGITAL MARKETING

DIGITAL MARKETING
 Digital Marketing refers to a channel of
marketing under which the business makes
use of digital channels to reach to the
consumers in the target market (Tiago, &
Veríssimo, 2014).
 The process of digital market involves the
use of internet to attract customers beyond
the geographical boundation of the company.

SOCIAL MEDIA MARKETING
 Social Media Marketing (SMM) refers to the
strategy under which the business uses
selected social media channels to analyse
the behaviour of the customers and
communicate with them effectively to make
represent the specifications of products and
services in the business environment
(Mulhern, 2009).

CONT.
 The use of Social Media Marketing
Techniques in the business helps in
increasing the traffic on the website and
attracting more business partners as well
(Stephen, 2016).
 All the customers are now present at the
social media platform so it becomes easy to
circulate the message of the company in one
go and address their queries through same
medium as well.

ORGANIZATION
 McDonalds is one of the largest fast food
restaurant chains present in the worldwide
market.
 The company serves around 68 million
customers on a regular basis in 119 countries
across 35000 outlets.
 The company was organized by Richard and
Maurice McDonald in the year 1940 in the
US.

APPLICATION OF SMM ON COMPANY
 Initially the company McDonalds should
aggressively make use of social media apps
like Twitter, Facebook, Instagram etc.
 As the company provide quality products and
services so they should represent it in the
market so as to attract the focus of the
customers.
 Further, they should also become more
interactive and innovative will functioning
their activities on website.

REFERENCES
 Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012).
Marketing meets Web 2.0, social media, and creative
consumers: Implications for international marketing
strategy. Business horizons, 55(3), 261-271.
 Mulhern, F. (2009). Integrated marketing communications:
From media channels to digital connectivity. Journal of
marketing communications, 15(2-3), 85-101.
 Rodrigues, J., Nikhil, S., & Jacob, S. (2016). Promotional
Strategies of McDonalds and Market Effects. Journal of
Management Research and Analysis, 3(1), 53-55.
 Stephen, A. T. (2016). The role of digital and social media
marketing in consumer behavior. Current Opinion in
Psychology, 10, 17-21.
 Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital
marketing and social media: Why bother?. Business
horizons, 57(6), 703-708.