Digital Marketing: Overview, Trends, and Strategies

This document provides an overview of digital marketing, including a comparison between online and offline marketing. It explores key consumer trends and insights that are fueling the growth of digital marketing. The document also discusses digital tools and hardware available to marketers in contrast to bricks and mortar and other physical channels. Additionally, it presents a digital marketing plan and strategy to build multichannel capabilities, and examines how omni-channel marketing has evolved.