Digital Marketing: Search Engine Marketing and Simbound Game Experience

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
SURVEY OF CURRENT PRACTICES AND TOOLS AND EXPERIENCE OF SIMBOUND
GAME .............................................................................................................................................1
Search engine marketing..............................................................................................................1
Own experience of Simbound game............................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing refers to advertising the through digital channel such as search engine,
website and social media. From this online media channels, digital marketing is the method
through that companies sell and advertise their goods and services and brands (Chaffey and Ellis-
Chadwick, 2019). Nowadays there are companies which are using this platform to increase their
profits and sales and its importance is increasing day by day. Their many other tools and
techniques used in digital marketing that help the organisation to use in their promotion such as
Paid social media, Email marketing, Website testing, Search engine marketing and search engine
optimisation. In this report Search engine marketing tool has been used, it is most effective ways
to grow and business and increase competitive marketplace. It is kind of practice of marketing
business using paid advertisement that show on search engine results pages (SERPs). Companies
and used bid on keywords that users of services such as Google and Bing. It offers the
advertisers an opportunities to advertise its ads on the platform to motivated costumer who were
ready to purchase at any moment. It also known as paid search marketing where companies pays
Google to present their ads in search results. In this tool Keywords are foundation of search
engine marketing and play vital role in this advertising strategy. Apart from that it has discussed
about techniques of search engine marketing and how it is benefited to digital marketing.
Simbound simulation game experience using the Search engine marketing tool is used and the
way in which many three campaigns were introduced for the website named as Tablet world
website without losing and winning of real money in the game.
SURVEY OF CURRENT PRACTICES AND TOOLS AND EXPERIENCE
OF SIMBOUND GAME
Search engine marketing
Search engine marketing includes the process of getting traffic from search engines
organically and through paid. There are two types SEO (Search engine optimisation) and PSA
(Paid search advertising). In SEO is method to get free traffic by achieving high rankings in
SERPs and paid search ads is the process of paying to appear in search engine results (Chaffey
and Smith, 2017). Its main goal is to increase the visibility in search engine by gaining higher
rankings in search engine results pages for ad placement. Its importance is increasing in number
of ways and business is using it number of ways to achieve the success of their growth. It is
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