Digital Marketing Performance Measurement

The assignment details provided are related to digital marketing performance measurement. It includes various studies and research papers on the topic, such as Järvinen and Karjaluoto's (2015) study on web analytics for digital marketing performance measurement and Kannan's (2017) framework for digital marketing. The document also mentions several other research papers and books on digital marketing, including Larsson and Draper's (2015) internet marketing essentials textbook. Overall, the assignment is focused on understanding the importance of digital marketing in today's business environment.