Introduction to Digital Marketing and Analytics for NewPinch Fashion Retail Organisation

Introduction to digital
Marketing and
Journey

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the New Fashion Retail Organisation............................................................1
Planned Target Audience.......................................................................................................2
Insights needed for the Target Audience................................................................................2
Insights from Customer Journey Map to plan digital Customer Journey...............................3
CONCLUSION................................................................................................................................5
cREFERENCES...............................................................................................................................6

INTRODUCTION
Digital Marketing basically refers to the process of advertising which is delivered through
the use of various mediums which comprises of the mobile apps, search engines, social media,
websites and emails. With the help of the use of online media channels, digital marketing is
basically the method through which the organisations endorse brands, goods and services. In this
report, it basically involves the launch of a new online fashion retail store named as “NewPinch”
and involves the steps for the purpose to launch the ecommerce platform. In this report, it
basically covers the background information about the fashion retail organisation which further
comprises of the ethos, products and approach, with the explanation and details regarding the
planned target audience, with the support of the insights which are important and needed for the
purpose to have understanding about the target audience and the different ways of how these
insights will inform the planned digital customer journey.
MAIN BODY
Background of the New Fashion Retail Organisation
In context to the new fashion retail organisation, it will be names as “NEWPINCH” and the
online fashion retail organisation will be involved in offering fashion clothes, shoes, bags and
other accessories. The company’s major products will comprise of the various items which
includes Lifestyle product, footwear, fashion items, accessories and much more. The
organisation will be having a very creative and unique website which will allow the user to have
a soothing and eye mcatchy experience. In addition to that, the organisation will allow various
payment methods to the customers and free delivery benefits (Dasgupta and Grover, 2019). In
context to organisation, the company’s approach is to become one of the leading sustainable
fashions and the focuses on offering quality products and making their fashion clothes using the
material that have been sourced with care which will help in making the customers do good, look
good and also feel good. In addition to that, the organisation promises their customers to be
highly confident that the clothes of the organisation are made with respect for the planet,
individuals and communities. The organisation aim to play the part in the process of creating a
more sustainable fashion industry and being the world’s largest fashion retailer. In context to the
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