Digital Marketing and Social Media Marketing

Digital marketing and social
media marketing

Contents
Introduction.................................................................................................................................................4
Concept of marketing..............................................................................................................................4
Concept of marketing mix and communication mix requirement...........................................................4
Concept of digital marketing ...................................................................................................................5
Concept of social media marketing..........................................................................................................5
Importance of digital and social media marketing in the contemporary business..................................5
PART 2.........................................................................................................................................................6
Examples of social media content and its justification............................................................................6
Screenshots of effective campaigns and models ...................................................................................7
.................................................................................................................................................................7
Effectiveness of social media content......................................................................................................9
CONCLUSION...............................................................................................................................................9
References ................................................................................................................................................10

PART1
Introduction
Marketing is described as the procedure that is done by the every organization in
order to promote trade of the respective product and services. It is basically a set of
activities that is related to the communicating, delivering and exchange the offers which
have values for the customers, clients and other partners. It includes various tools such
as internet marketing, social media marketing and content marketing. Digital marketing
is termed as use of internet, mobile device and social media channels to promote their
goods and services. Digital and social media marketing both are very important for the
success of the organization. In this report concept of marketing, digital marketing,
marketing mix are being mentioned.
Concept of marketing
The concept of marketing is referred as the process that is undertaken by the
every organization in order to promote goods and services to customers. It includes
advertisements, promotions, personal selling and various events to attract as well as
persuade customers to buy the products of particular organization (Cole, DeNardin,
Clow,(2017) . Basically it is the process to get potential customers who are quite
interested in the products and services. It focuses on the various market trends as well
as customers behavior and implements it in the organizational strategies to attract and
retain customers by satisfying their all needs and demands.
Concept of marketing mix and communication mix requirement
Marketing mix is the combination of various actions and tactics that are used by
the organization to promote its products and services in the respective market.
Generally marketing mix is set of 4Ps that are product, price, place and promotion after
that are three more Ps are included that are people, process and physical evidence. It
defined the way how organization launch specific product in the competitive market.
Marketing mix is helpful in determine various market options that include price, product,
distribution and promotion in order to fulfill customers needs and demands.
Product: Products are basically the physical items that are designed with have
some qualities that are able to satisfy customer’s needs and demands. It is the item that
is produces for the sale in the respective market. Products have various features to
satisfy all needs of customers.
Price: Price is the value of products that customers are ready to pay. Price of
product is decided after analysis of market and it is set according the particular market
segment.

Place: Place is the important factor in order to determine the area of distribution
for the specific products and services (Sümer (2020.). In this all activities are performed
to make all the products available to their customers in their near areas.
Promotion: Promotions are described as the tool that able to promote product
and provide information to potential customer as well as persuade them to purchase.
Promotion tool are advertising, digital marketing, social media marketing and direct
Communication mix is a tool that is used to convey all information about the
products and services to potential customers. It includes advertising, personal selling
and maintained good public relations. Organization adopts these communication mixes
to build better connection with their customers. So, it is quite important for the success
of every organization.
Concept of digital marketing
Digital marketing is the effective tool of marketing that use internet and digital
technologies like mobile, computers, and various other platforms to promote products
and services to customers. In the digital marketing various channels such as social
media, emails, websites and social media channels are utilize to provide brief
information about the product and services to customers. In the current scenario every
organization promotes its products on digital platforms to reach potential customers and
persuade them to purchase. Digital marketing is also known as the online marketing
which use online channels to attract customers.
Concept of social media marketing
The concept of social media marketing is described as the use of various social
media channels and platforms in order to connect with customers and audience to
enhance brand image and sales of organization. Basically it is the use of various social
media websites and networks to create tailored content to engage with audience and
promote business. Content and valuable information are published for the audience on
the social media platforms such as face book, Instagram, YouTube and Snap chat. Now
businesses also use social media tools to promote their band value among customers.
It facilitates all type and size businesses to reach potential and prospect customers and
effectively persuade them to act positively.
Importance of digital and social media marketing in the contemporary business
As contemporary business environment is highly competitive as well as dynamic.
There are changes are happened very fast, so organization developed accounting
controls concepts to cope up with these drastic changes (Sheth,(2018). Business which
is conducting their business in the contemporary environment prepared logical business
strategies and implement management accounting tools to support various short as well
as long term planning to achieve goals and objectives, control over activities and
operations and for the effective decision making.