Digital Marketing – Assignment
Added on -2021-02-21
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DIGITALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY ..................................................................................................................................31. Company presentation.............................................................................................................32. Environmental analyses..........................................................................................................33. Digital diagnosis and SEO analyses........................................................................................74. Marketing recommendation and inbound marketing strategy................................................85. Principal indicator and expected ROI.....................................................................................86. Budget.....................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCE.................................................................................................................................10
INTRODUCTIONDigital marketing is a term which is concerned with various digital channels andstrategies through which the majority of the customers can be connected (Todor, 2016). It is theact through which the products and services are promoted and sold with the help of social mediachannels like Facebook, Instagram, you tube, etc. Company which is to be considered for thisreport is Food spring which deals in providing products and services which have higher level ofnutrition and are useful for people who wants to reduce weight. identification and analyses of theexternal business environment. It will explain the digital diagnosis and SEO analyses. It willmake recommendations and inbound marketing strategy. The last part of the report will focus onproviding principal indicators and expected ROI and budget. MAIN BODY 1. Company presentation.The company is Food spring has initiated its operations from the year 2013 where in thecompany aims to provide nutritious diet to the people who are involved in working out and wantsto reduce weight (Stephen, 2016). The company serves various variants of organic food, proteinpowder, shakes, etc. which can be consumed by the customers at different time of day like beforetraining, after training, mid day meals, in the evening and morning, etc. The company deals incompletely vegan products which have low sugar, low carb, gluten free, etc. The primaryobjectives behind this is to build and give the proper shape to the body of the individual, buildmuscles, enhances healthy diet and endurances. 2. Environmental analyses.The environmental analyses is consist of the internal and external analyses. Due to theenhancement of digital marketing, internet is growing at a greater pace and becomes one of themost important part of the individuals life. It has a very crucial impact on the internal andexternal business environment. There are major competitors for the company who sells thenutritious products which ensure healthy eating like Asda, Mark and Spencer, Tesco, etc. So theenvironmental analyses for the Food spring organisation is discussed below:PESTLE AnalysesThe term Pestle stands for political, economic, social, technological, legal andenvironmental factors which has an impact on the operations and functioning of the Food spring
organisation. This is the model through which marketers used to analyse and monitor the factorswhich are external to the business environment. Due to the growing use of internet, the Foodspring faces various impact from the external factors and they are discussed below:Political factors: The term politics is itself concerned with the intervention of politicalsystems and government of the country. It involved factors like terror attack, subsidies,import, export, taxation, etc. If the government minimises the price of taxes then this willprovide an opportunity for the Food spring organisation to invest in selling the productonline and also investing in advertisements online which will improve the sale for thecompany compared to the competitors like TESCO, ASDA, etc. (Saura and. et. al., 2017).Economic factors: The economic factors are concerned with the the financial stabilityand profitability of the company. It includes factors like inflation, deflation, recession,etc. So during the period of inflation, when prices of everything goes up and peopleprefer to spend their disposable income on essential products only, than food springorganisation will be adversely affected. Thus, this will lead to reduction in sale of theproducts of the Food spring leading to the overall reduction in profitability in comparisonwith the brands like TESOC, ASDA, etc.Social factors: The social factors are related to the tastes and preferences of thecustomers, their attitude, behaviour, lifestyle, etc. This will have a positive impact on theFood spring organisation because, the customers are changing their eating habits to thehealthy food where they prefer to eat those food which are good for health and does notcontain fats and carbohydrates (Ryan, 2016). But at the same time due to the strong brandname of other competing companies like TESCO, the customers may prefer to buy theirproducts rather than the food spring which have negative impact on the company.Technological factors: This is one of the most prevailing factor in present businessfactor where everything is linked with technology. This will have a positive impact onFood spring organisation because with the help of advancement in technologies, thecompany will be able to produce new and innovative products regularly. Furthermore, thecompany can sale its products with the help of internet which is technology enabled todifferent parts of the country as well. But the products sold by competing companies likeTESCO, may be preferred more due to higher level of technology used by company andthis can harm the Food spring organisation.
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