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Digital Marketing Assignment: Marketing Strategies

   

Added on  2020-06-06

13 Pages4726 Words70 Views
DIGITALMARKETING1

INTRODUCTIONDigital Marketing is basically a term for marketing of products using online sources andusing some kind of digital technologies which usually involves internet services (Crumpacker,M. and Crumpacker, 2007). This may include many fields like mobile phones, display services,and other digital medium. This strategy of marketing is increasing so rapidly since 1990s theyhave seen a great change in the way its brands and business utilization of technology use in themarketing. They are so much incorporated by the people that it is involved in marketing platformtoo much that everyone is into online marketing plans and using of digital devices instead ofgoing for physical shopping. This report is based on various concepts which would increasedigital marketing which includes Facebook marketing and content advertising all these factorsare discussed in this report. Main purpose of this report is to tell the advantages of onlinemarketing and how it helps any company to improve its sale to large extent. It forms thecompany globally popular and brand name all across the world and also it helps in buildingcustomer relationship stronger.PART ONE1. Targeting audience Facebook ad Online Digital Marketing.For basically targeting audience there can be many different strategies used where somemarketer feels that targeting through display advertising is something which would cause muchenterprise to any small sized or even medium size company. In the current scenario whereeveryone is watching television and social media is so powerful it is obvious that for promotionor finding of the targeted audience we can choose display advertising source this would cause alot of benefit to any kind of business can get lot of attention through this (Auerbach, D.I.,Buerhaus and Staiger, 2007).For this to be analysed first it is very important for understand that what actually isdisplay advertising, there is generally some misconception with this term and that it is notapplicable for smaller business as it do not perform well on smaller budget companies. But thiscannot be so true because according to statistics these display ads basically act very immediatelyand it just take one click for this to form a search as an ad.Display advertising is basically a type of online advertising which usually can be carriedout indifferent forms and also it contains various aspects such as banner ads, rich media and even1

many other things. Not like text-based ads these display ads are much more effective as theydepend on various elements like images, audios as well as videos which make it more effectiveand interesting. Online display of advertisements are very powerful tool across the whole globalworld among the B2B marketing for various reasons (Curson, Bosworth and Baldauf, 2010).With data driven targeting and some kind of capabilities which these display ads have formaking it more effective and accurate enough for helping in the business of any size that mayreach their target goals. New technologies of the real time bidding which will cause more properprocedure of buying process which causes easier for smaller and less experience from theircustomer. With the combination of such an experience of search engine marketing which willhelp in targeting the audience through display advertising and also it provide people to boosttheir business by driving their conversations.Facebook is on verge of making money over billions of revenue in the recent years fromadvertising. Many marketing have tried these Facebook ads so it has been very successful anduseful. These ads are basically targeting to users which are based on their location as well asdemocratic profile kind of information. Usually these options are only available on Facebook andafter creation of such ads we can set our budget and also can bid on each click when the user gofor it and also it contains thousands of impression which will these ad will receive (Fowler,Wirojanagud and Gel, 2008).Users can see these ads on the sidebar of Facebook website. These guides will actuallyhelp the users to have best practice of creating CPC ads which will basically drive the traffic ofthis website. Facebook as well as other options of websites will be great for driving some kind ofengagement and also brand of websites but with this also ads are driving the users to be off siteand still they tends to be the best option for best direct responses of advertisers which any onecan be looking for making any sale.There are times when user tends to fail at Facebook ads as they may not be such a goodfit and it basically requires being a proper test of making new channels mostly before any kind ofdemand drives up the prices and also it needs to make surefor considering business models to bea best fit for the network channels. Usually these Facebook ads are most likely to be displayingmany ads more than a search ads. They need to actually create such demands which is not easilyfulfilled by others. Usually people on Facebook try to connect to their friends and not basicallyfor buying any product or services.1

2. Traditional Marketing integrated with Digital Marketing.Marketing funnel which basically termed as a buying process from the moment it hasbecome aware of the brand it had created and also as it has engaged with the brand products aswell as with its services. This can be done through converting and making the customerinvolvement to a large extent. Many of the B2B marketing make a big blunder of focusing totallyon exclusive kind of bottom up approach of the funnel strategy in order to generate some kind ofleads but this method will try to pale up in the comparison to the full funnel of displaying ads. Sobasically a full funnel display ad would influence the entire process of buying as well it tries tohelp to raise the awareness and even it tries to nurture various prospects before they would beready to use them in real life situation. They try to engage different kinds of sales and also drivenew leads with the customer and these display advertising schemes has a great reach andscalability for allowing some levels of brand to have exposure which would not be possible to beachieved through any other digital media (Kent ed., 2012).Usually these types of aspects try to bring some kind of education for them for solvingvarious kinds of situations. This can actually be done by converting without further any type ofengagement. These prospects are basically referred as hand-raisers and in the minority situationthese B2B buyers would be helped through this display targeting by filling the gaps by allowingthe marketing team to actually deliver some kind of stream of ads and try to target the accountsdepartment.There are various targets of these ads which includes traditional aspects also. Theseprospects which have actually visited their websites they are recorded and stored and this iscalled retargeting. This is basically done because it helps them to know what is the number ofcustomer which has been visiting the site all together in a large scale. There is a contact whichalready exists in the CRM. This helps in keeping recording these factors properly. Internet usersare basically based on interest as well as geography and even the democratic policies which areenacted by the government of UK.Through all of this there is lot of benefit to the target various kinds of audience whichincludes two categories while the third one is not ideal for B2B organisation. Basically there maybe no granular no matter of the type of targeting being done which concludes vast majority ofaudience which will cause some kind of conversion to have a lead and some of the leads usually1

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