Customer Relationship Management- Digital Marketing
21 Pages5587 Words228 Views
Added on 2020-01-28
Customer Relationship Management- Digital Marketing
Added on 2020-01-28
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DIGITAL MARKETING1
Table of contentsIntroduction................................................................................................................................3Part one: Social Media Marketing..............................................................................................4Importance of Facebook marketing and Twitter marketing on building customer relationshipand identification efficient platform to acquire customer retention...........................................4Indentifying and explaining the required core strategy to develop effective social mediamarketing strategy......................................................................................................................6Analysing the traditional marketing and social media marketing to develop organisation’smarketing strategy......................................................................................................................8Part Two: Mobile Marketing......................................................................................................9Examine the scope of field that an environment on the mobile will provide to the onlinevendor. Also discuss that why mobile phones are used and give the effect on the decision ofmarketing communication..........................................................................................................9Part 3: Content marketing........................................................................................................14Role played by content marketing in attracting customers and building relationship with thestrong audience.........................................................................................................................14Laws need to consider while developing content marketing across various platforms...........16Conclusion................................................................................................................................18Reference List..........................................................................................................................192
Introduction Digital marketing is a process in which the organisation uses technological advancement inorder to market their services and products. Digital marketing includes several ways ormarketing process. These processes include social media, content writing and mobileconnection. The major advantage and opportunities an organisation can cherish for digitalmedia will be discussed. Being the digital marketing consultant of Boohoo.com, the requiredsteps for digital marketing for this concerned company will be discussed in this assignment.3
Part one: Social Media MarketingImportance of Facebook marketing and Twitter marketing on buildingcustomer relationship and identification efficient platform to acquirecustomer retentionTuten and Solomon (2014) said that social media is a platform for marketing which is beingused by the organisations in order to interact with customers in more number. Social mediahas developed numerous opportunities for the company to design their marketing strategy.These opportunities are being enjoyed by the companies in the competitive field. In order todevelop repetitive sales, customer relation is required. Customer relationship helps to developbrand recognition. Customer will prefer the same brand to time and time if the organisationhas been able to create effective customer relation. Hollensen and Raman (2014) opined that social media is an advanced form of marketingwhich meets the technological expectation of the customers from the companies. Socialmedia has become a weapon for engaging the potential customers as well as the regularcustomers. Social media provides opportunity build relationship with the customers wherethey can open up their choices and preferences. The major two platforms social media areFacebook and Twitter. These two social media sites contribute to the development ofcustomer relationship. The importance of Facebook in customer relationship:To retain the existing customer's customer relationship is needed. Facebook provide theopportunity for the companies to develop a link with customers for 24/7. Share company’s core value:Ashley and Tuten (2015) pointed that in Facebook, the companies provide an opportunity forthe customer to voice for own choice. In this concerned social platform, the customers sharetheir preferences. On different festival, the companies post on Facebook, which related amaximum number of the customers. Being the digital marketing consultant of Boohoo.com,Facebook marketing can be suggested through which customers will be connected with thecompany 24/7. On any festival, Boohoo.com can post video advertisement, which will be4
able to deliver the core values of Boohoo.com. This type of video advertisement alsoadvocates the brand name and includes the participation of the customers. Fulfilling customer’s expectation by replying to their queries:Changet al. (2015) observed that the customer will become a loyal customer of the companyif they get proper information for their queries, which they have posted, on Facebook.Booho.com can adopt customer service in order to increase customer relationship. Facebookdelivers an opportunity for the Boohoo.com to develop the relation with specific individuals.By mitigating, the customer's queries on time companies can provide a better customerexperience, which will help the organisation to build the customer relationship. Additional usage of products Another importance of Facebook is to acknowledge customer regarding the addition usage ofthe products. For example, a scarf can be worn in form to make it more stylish. ThroughFacebook, the companies can inform the additional possible way to muse the products.In order to acquire theses advantages, Boohoo.com can adopt Facebook marketing as theirnew digital marketing strategy. Importance of Twitter marketingTwitter is another social media, which helps to provide customer services. By using Twitter,marketing the companies can cherish certain opportunities, which are discussed below:Development of link:Twitter is a worldwide medium, which is being used for the development of reciprocal linksbetween the company and the customers. If the name of the company is being mentionedmany times then it will be a part social media index, which will be able to create a linkbetween customers and organisation. Twitter provides customer service:Twitter also works as platform customer service as here customer can ask queries or issues.This will be management or resolved by the digital media marketing authority of thecompany. As the company faces difficulties to resolve the problems of the customer because5
of their vast size, it can solve the problem of the customer at ground level with the help oftwitter. Makes everything viral in seconds: Every company tries to get viral, as this will increase their popularity in the competitivemarket. With one click the companies will be able to make their products, advertisementsmake viral. This helps the customers are notified with ever initiative made by the company. Being the digital marketing consultant of Boohoo.com Twitter marketing can be suggested inorder to develop more efficient customer service. Between Facebook and Twitter, Facebook can best choice for social media marketing for thecompany as market penetration is far more strong in Facebook rather than in Twitter. InTwitter, the number of the user is less than Facebook as some specified intellectual people areusing twitter. On the other hand, Facebook is being used by a large number of people as thiswill make the company able to develop strong customer relationship. Boohoo.com candevelop customer relationship by adopting Facebook social media marketing strategy. Thiscustomer relationship finally helps to acquire customer retention of the regular customer ofBoohoo.com.Indentifying and explaining the required core strategy to develop effectivesocial media marketing strategy Vinereanet al. (2013) pointed that to develop effective social media marketing, thecompanies have to consider certain stages. By conducting each stage effectively, theobjective of social media can be acquired. Every stage of the formation social mediamarketing has a certain aim. These aims determine the success of the social media marketingstrategy adopted by the organisation. Goal clarifying:Goal clarifying is processed in which actual goal or purpose of the company for using socialmedia marketing strategy is being clarified. The aim of this stage is to develop a base ofsocial media marketing strategy. If the objective is not clear then it will be difficult for thecompanies to accomplish their goals.Defining the potential audience:6
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