Digital Marketing for ASOS: Overview, Strategies, and Implementation
VerifiedAdded on 2022/12/29
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AI Summary
This document provides an overview of the digital marketing process and its relevance to ASOS, a British online fashion retailer. It discusses the importance of situational analysis, interrelation with digital business, formulation of objectives, and implementation and control in digital marketing. The document also covers the market analysis, competitors analysis, and the 7Ps of digital marketing.
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