Digital Marketing and Boosting Sales of Hospitality Company : Hilton

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Added on 2019-12-03

Digital Marketing and Boosting Sales of Hospitality Company : Hilton

Added on 2019-12-03

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To Assess the Significance of DigitalMarketing on Boosting the Sales ofHospitality Company: Case of Hilton

Digital Marketing and Boosting Sales of Hospitality Company : Hilton_1

TABLE OF CONTENTSResearch proposal.................................................................................................................................1Title..............................................................................................................................................1Background of study....................................................................................................................1Literature review..........................................................................................................................1Research Aim...............................................................................................................................2Research Objectives.....................................................................................................................2Research Questions......................................................................................................................3Research methodology.................................................................................................................3Implementation plan....................................................................................................................4Reference..............................................................................................................................................6

Digital Marketing and Boosting Sales of Hospitality Company : Hilton_2

RESEARCH PROPOSALTitle"To Assess the Significance of Digital Marketing on Boosting the Sales of HospitalityCompany: Case of Hilton"Background of studyIn modern era, the importance of online business operations has significantly increaseddue to increase in competition among companies. Therefore, every organization makes efforts todevelop some distinct image of company that leads positive impact on the sales and marketposition of firm. In this process, management uses wide range of different online marketing toolsuch as online websites, blogs, emails, social media, search engine etc. All these tools areplaying important role for establishment of direct contact with consumers and development ofunique image of company (Baloglu and Pekcan, 2006). The present study will be carried out toassess the significance of digital marketing on boosting the sales of Hospitality Company withreference to business operations of Hilton Hotels. The present study will assist management ofhospitality firm in application of wide range of online marketing tools in order to influenceconsumers towards different products and services that increase sales of company. Apart fromthat the understanding of different digital marketing will help managers for establishment ofdirect relationship with guests through which hotel will be able to win long term loyalty ofconsumers. Literature reviewAs per the study of Dave (2009) it has found that online marketing tools assist managementin order to promote business and its services with a distinct. Author further argued that by usingdigital marketing tools, Hospitality Company is able to increase effectiveness of overallmarketing activities. This is because digital marketing tools such as social media and emailshelps managers of hotel for managing communication directly with service user. By assessingregular information about the change in interest of consumers along with their perception aboutdifferent hospitality services, top authorities are able to restructure different business operationsassociated with the promotion and marketing of different services (Mohammed, Fisher, Jaworskand Paddison, 2003).Siegel (2006) has evaluated that application of digital marketing reduces cost ofmarketing operations and increases their effectiveness. This is because management is spreading1| P a g e

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