Digital Marketing and Branding: Value Co-creation through Digital Technologies

Running Head: Digital marketing and branding
Digital marketing and branding

Digital Marketing and branding
Digital Technologies
Value Co-creation is related to a strategy that brings many parties together in order to
produce a mutual valued outcome. Co-creation is considered as a new structure of references for
attaining the business goals of value creation. It is seen that companies and the customers now
cooperate with each other by taking into consideration innovative and productive efforts. The
company should not only consider the consumer end users but also enhance the mutual
relationships that help to empower the users in the process of production. These thoughts give
reflection on the company and consumer and also take into consideration proper interaction
between the company and consumers.
It is seen that the interaction between company and customer and between customer and
customer has become an important part of the value creation. Value is created by the consumers
and also the requirements are expressed and to participate in the process of manufacturing. The
organization offers the resources that help the consumers to participate in an effective manner.
The consumers and companies have become partners in various markets. With co-
creation, a company can easily attract customers and harnesses the ingenuity. Market has now
become a stage for participation in the process of exchange and also where the companies give
consumers various offers. The customers offer the organization a contact with the fast moving
world of knowledge in general. By taking into consideration co-creation it is seen that how
company generated the ambiances and also produce and shared technical and knowledge acts.
Co-creation helps the organization to maintain control and also take into consideration
primary method through which the elements of the market can be controlled. If the consumer
interacts effectively with the company and also with other consumers then there is an
enhancement in the ongoing value relationships. The ability to co-create the value is dependent
on the digital technologies.

Digital Marketing and branding
By taking into consideration social media it is evaluated that it helps to co-create the
value that is dependent only on digital technology. Social media is one of the digital technologies
that help the organization to survive in the competitive environment. With the help of social
media, the consumer can get knowledge about the products and services in an effective manner.
The companies that are using social platforms can gather the concepts from their consumer
community. This consists of product concepts and evolution of the products and services to
create a better product and to satisfy the needs of the consumers. By having proper access to the
social media the consumer and companies can easily identify the needs and wants of the market
(Price et al., 2013).
By giving focus on the sources of information about the demand the companies can easily
gather correct data. This can also result in the positive outcome and can also enhance the
inventory control and better placement of stock. Social networks can help to give focus to the
first responders and also permit the staff to forward the additional stock in the market. The
companies like Tomtom and Google maps take into consideration the users that help to locate
and qualify the mistakes. The consumer also creates value by giving feedback on the product
quality and on the other specifications of the product. It is also seen that the consumers work in
immaterial way also (Cova and Dalli, 2009).