Career Research Report on Digital Marketing

This report explores the skills, knowledge, and experience required to work in digital marketing. It discusses the impact of technology and globalization on the industry and identifies current trends. The report also evaluates a job opportunity as a digital marketing assistant in the banking sector.

CAREER RESEARCH
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
General trend that will impact the digital marketing...................................................................2
Skills/ knowledge and experienced required...............................................................................3
Evaluation....................................................................................................................................5
CONCLUSION................................................................................................................................5
1

INTRODUCTION
In This report I have chosen the digital marketing as my profession in order to plan the
future career path. The reports main motive is to include the current trends which are regarding
the digital marketing as well as analysing effect of technology and globalization on digital
marketing profession. With the assistance of the secondary research, along with that in this study
will results in identifying the knowledges and skills required to work as digital marketer in the
business.
MAIN BODY
Trend that influence the digital marketing profession
I conduct the research on the views of in order to choose the digital marketing as the best
career path for the forthcoming professional life. The profession of marketing need to expend the
individuals mind-set in order to encourage the targeted customers or the buyers in effective as
well as efficient manner. simultaneously the professionals will need to work on individuals
capability of the person and bring fresh, creative as well as innovative planning to endure in the
market as beating or defeating the other business enterprises is not easy task in the competitive
marketplace.
As detailed by Nisha. and Rajasekaran, (2018) it is been recognized as in recent times digital
marketing comprises the utilization of search engine optimisation, statistics analytics and
artificial acumen and it is been considered as a crucial element of the arena. So, for planning
the careers in digital marketing it requires learning data analytics skills for analysing the
perceptions conventional on a definite announcement, post, or digital marketing campaign.
Moreover as the artificial intelligence advances, it is expectable that about 88% of ads will be
automatically displayed. Consequently, the foremost field of digital marketing in which the
community will be able to get a occupation will be data analytics. It indicated situations that
in directive to plan a occupation in the sector of digital marketing in the forthcoming, it will
vital for the specialised to fetch innovativeness within individuals profession. Further more,
For the determination of developing and arising importance in the minds of the consumers,
2

the digital marketers will be focusing on personalized and automated email marketing as it
helps the marketing professional to keep the audience engaged. Therefore, the digital
marketing mainly requires various skills and knowledges as by exploitation of innovative
procedures and concepts that attract customers as for keeping them engaged with the
corporation.
The globalization is being directed to expansion in the competition existing the
profession of digital marketing. the profession, the value of digital marketing is cumulative and
acquisition acceptance among the young entities as in today's creation, each and every
origination utilized digital marketing utensils for the determination of endorsing the company’s
commodity and services in the marketplace. simultaneously it has led to a rise in the opposition
among the companies as well as between the staffs working within the in digital marketing
steam. As In future, the desire to be fruitful and compete with further companies will make it
tough for the digital marketing professionals to exertion within the sector.
As studied by Ghaiand Rahman (2018) In the forthcoming there will a superior place for
gratified strategist specialized in the sector of digital marketing. Content strategists delivers
assistance in recognizing what sort of content should be forwarded online for the satisfaction of
people , how it will generate an influence on observances and sentiments of the targeted potential
customers, what would their plan of action for evolving the content. as they make sure that the
content which is posted is exclusive, new-fangled, inventive, creative and consist of high
eminence gratified that will definitely create a brand value and become inspiration for the
customers as by getting engaged with corporation.
As per the views Elhajjar (2022) it is being specified that for the forthcoming digital
marketing specialists, it will be vital for a worker to be extremely comfortable with the use of
technology and the processes of doing the market research, analysis, and other relevant tasks are
becoming automated. Therefore, it will be significant for the forthcoming generation of digital
marketing specialists to be tech observation, acquire the skills of search engine optimization,
innovative generation of content, data analytics, customer relationship management, becoming
3

well proficient with the utilization of social media and recognise in what way of strategy in order
to work in appropriate manner in digital marketing professional.
The Skills/ knowledge and experienced required
The economy is mainly driven with the highly dynamic environment as by introduction
of various technical platforms and digital processes. Working for digital profession it is essential
to acquire appropriate skills and knowledge. For being more professional in digital marketing
the required skills, knowledge’s essential as per my view point are as follows:
Content creation and marketing: The content creation play very important role while
exercising the digital marketing as it mainly attract large number of target consumers and helps
in increasing the leads with using the online platform while working at domestic and
international markets. More over, While marketing with using the online platform it is very
important to generate and make the content by aligning the proper content which helps in
satisfying the consumers by gaining the full information about the products and services being
provided. As for carrying inventiveness acquiring excellent content knowledge results in
attaining effectiveness which helps in increasing leads and traffic on the online websites ( Diez-
Martin Blanco-Gonzalez and Prado-Roman, 2019).
Critical thinking and problem solving skills: These skills are important for marketing
the content with using the digital platform as for identifying the issues faced by the consumers
and solving with using the best alternative. Further more with acquiring these skills mainly help
in adopting and using the innovation ways for solving the challenges being identified while
marketing using various online platforms.
Communication skills: With acquiring the communication skills manly help in better
interacting with all the audiences while marketing on the online platform. This helps in building
confidence by transparently communicating about all the product with being honest and
communicating the information and the related knowledge about providing the products to the
consumers. More over, With acquiring these skills mainly results in building the brand name and
4

ever-increasing the sales which results in attaining more profits by exchanging and
communicating effectively with the audience.
Social media marketing skills: For building the professional career in the digital
marketing, acquiring these skills are very important as it mainly helps in conveying the message
by marketing with using various social media tools which helps in attracting the audiences by
posting the videos, messages and posting the content as by generating the leads on the websites
also for ever-increasing the sales of the company products and providing services with
encouraging the consumers by attracting by using various strategies. Thus, these skills are most
important which helps in engaging the consumer and interacting with using different social
media websites with welcoming the reviews of consumers and getting response after purchasing
the products.
Adaptability skills: these personal skills must be acquired to be an effective digital
marketer while operating and working with the company. As by Acquiring these skills mainly
help in adopting the changes effectively as to attain the specific objectives with working by
analysing the new marketing styles and using in the business to generate the leads as to increase
the sales. Thus, acquiring these skills mainly helps in being prepared for adopting the frequent
changes that pertain while working in the dynamic business environment
Evaluation
With evaluating the vacancy which I have been identified is the digital marketing
assistant job career option in the CIC Bancsahres inc. UK company. It is many operating as a
banking industry for providing the loans and the other financial services to the consumers while
operating in the dynamic business environment. As I am interested in this job role because the
company is hiring the digital marketing assistant and this job role will help me in creating the
content including the videos editing all the screen of the websites with creating the effective
content by experimenting the latest marketing strategies. This role helps in relation with my
potential choice as it is mainly related with the banking sector and the job opportunity is digital
marketing assistant. As this job role will help me in performing various role and responsibilities
5

as by creating the content, editing the videos, marketing by using e mails and engaging the
consumers with creating the effective content. Further more, This job role will help me in
building and effectively utilizing my personal skills and developing more experience while
working as the digital marketing assistant.
CONCLUSION
In this report, it is being concluded that there are a range of changes that pertains
under the digital marketing within the forthcoming as that requires various skills as the social
media marketing, creating contents, using various tools and strategies also marketing by using
emails . However, the work role of digital marketing assistant is prevalent and been interested as
it builds the experience and more knowledge for using marketing strategies in the banking sector.
6

REFERENCES
(Books and Journal
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma
(2018). A Critical Review of Digital Marketing. International Journal of Management,
IT & Engineering, 8(10), pp.321-339.
Di Gregorio, et.al 2019. Employability skills for future marketing professionals. European
managent journal, 37(3), pp.251-258.
Diez-Martin, F., Blanco-Gonzalez, A. and Prado-Roman, C.,2019. Research challenges in
digital marketing: sustainability. Sustainability, 11(10), p.2839.
Elhajjar, S., 2022. Digital marketing jobs: What are recruiters looking for?. Journal of
Education for Business, 97(1), pp.29-35.
Ghai, S. and Rahman, O., 2018. Measuring effectiveness of campaigns using digital
marketing & its impact on youth. International Journal on Global Business Management
& Research. 7(3). pp.19-30.
Herhausen, et.al 2020. The digital marketing capabilities gap. Industrial Marketing
Management, 90, pp.276-290.
Nisha, S.M. and Rajasekaran, V., 2018. Employability skills: A review. IUP Journal of Soft
Skills, 12(1), pp.29-37.
Appendices:
7

8