Fankhauser Consulting Digital Marketing Discussion 2022

DIGITAL MARKETING

DIGITAL MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Open API tooling.........................................................................................................................3
Processes......................................................................................................................................3
Key findings.....................................................................................................................................3
Approaches to internet marketing and E-promotion.......................................................................3
Search engine marketing..............................................................................................................4
Blog marketing.............................................................................................................................4
E-mail marketing..........................................................................................................................4
Viral marketing............................................................................................................................4
Social media marketing................................................................................................................4
Article marketing.........................................................................................................................4
Affiliate marketing.......................................................................................................................5
Geo marketing..............................................................................................................................5
Marketing changes...........................................................................................................................5
Channel management...................................................................................................................5
Instant communication.................................................................................................................6
Transparency................................................................................................................................6
New age and digital marketing tools for Finkhaeuser consulting...................................................6
Knowledge of organizations..........................................................................................................10
Zappos........................................................................................................................................10
American Express......................................................................................................................11
Lyft.............................................................................................................................................11

DIGITAL MARKETING 2
Recommendation...........................................................................................................................11
Conclusion.....................................................................................................................................13

DIGITAL MARKETING 3
Introduction
We are appointed in the Finkhaeuser consulting as the digital marketing team. Business of
organization has grown by serving the two clients at corporate level. There are many reasons to
focus on the marketing. Organization in previous month has decided to focus on to wider base of
customers and started to attract small and medium clients of business. Social networks, search
marketing, content marketing and other contemporary at low cost digital marketing techniques
were the key motivation behind appointment. The following discussion will cover the purpose of
developing the online marketing strategies by driving the traffic on website. This will generate
the interest in services and producing leads that can be followed by sales team. Further
discussion covers recommendations that Finkhaeuser consulting will apply in the modern-day
marketing approached with the specified objectives.
Background
Finkhaeuser consulting is a mobile application development organization (Finkhaeuser, 2014).
This organization provides services like business consulting. Finkhaeuser consulting delivers
advice of expert or professional to customers. This organization helps to save the time of
organization through many resources. This organization also helps the individuals to draw the
experience in all parts of the development of software life-cycle (Mark, 2015). This organization
is relying on the depth expertise in system protocol design, web APIs, android development,
android development, and all belongings Linux. It helps to balancing business and technical
requirements. Clients of organization run the range from small business startups to large
businesses that means organization understand specific requirements of customers. This
organization also provides the service of cyber security, cloud computing service, mobile
application development, and software development service. This organization was founded in
the 2014. Head office of the organization is situated in Griefenberg. The estimate size of
employees is almost 1-25 employees. This organization is available to provide the services of
freelance/contact software development. Specialization areas of organization include iPhone +
Android development, server-side and high performance networking (including P2P) and
automation (Holder, 2014).