Market Communication Report 2022

Running head: MARKETING
Marketing

MARKETING 2
Executive summary
The key aim of this investigation is to create digital marketing communication for achieving
competitive benefits in Woolworths limited. In addition, this report assesses the competitive
evaluation, which is used for addressing the competitive position about Woolworth limited.
Porter five force models are implemented for addressing the actual competitive situation of the
retail sector. SWOT assessment is implemented for analyzing the internal position associated
with Woolworths. The company would target urban individual to sell products and services.
There are some strategies to endorse campaign about social media such as owned media design,
paid media design, earned med as well as, placement. It will lead to obtaining competitive
advantages. It is addressed that there are some techniques of digital marketing communication
that could be executed through Woolworths limited such as search engine marketing, e-mail
marketing, content marketing as well as, social media management. It is evaluated that
controlling and monitoring technique is applied to significantly operate within the firm.

MARKETING 3
Table of Contents
Executive summary.......................................................................................................... 2
Introduction.................................................................................................................... 4
Company introduction....................................................................................................... 4
Competitive analysis......................................................................................................... 4
Threats of New Entrants................................................................................................. 4
Bargaining Power of Suppliers......................................................................................... 4
Bargaining Power of Buyers............................................................................................ 5
Threats of Substitute Products or Services...........................................................................5
Rivalry among the Existing Competitors.............................................................................5
SWOT analysis............................................................................................................... 6
Identification of Target market (s) and relevant Branding and positioning strategies..........................7
The strategy of a social media campaign................................................................................ 8
Paid Media Design & Placement....................................................................................... 8
Owned Media Design & Placement................................................................................... 8
Earned Media & Social Listening Plan............................................................................... 9
Digital marketing communication objectives...........................................................................9
Digital marketing communication Mix plan..........................................................................10
Content Marketing...................................................................................................... 10
Social media management............................................................................................. 10
Email Marketing......................................................................................................... 11
SEO (search engine optimization)................................................................................... 11
Monitoring and control.................................................................................................... 11
Conclusion................................................................................................................... 12
References................................................................................................................... 13
Appendices.................................................................................................................. 16

MARKETING 4
Introduction
This report presents a brief evaluation of Woolworths. It also illustrates the competitive position
as well as, SWOT analysis. Moreover, it depicts digital marketing objectives. It evaluates the
targeting, branding as well as, positioning approaches. This report evaluates the objectives of
digital marketing communication as well as, strategies of DMC for Woolworths. It also
illustrates the monitoring as well as, controlling strategies for the firm.
Company introduction
Woolworths is the largest supermarket chain in Australia. It deals in about 995 stores across
Australia and employed 115,000 team members within the stores, distribution centres as well as,
supporting offices for offering consumers with range, value, convenience as well as, superior
facilities. In addition, Woolworth's pride itself for working nearly to farmers and growers of
Australia for making sure the best products that are available to consumers. Moreover, it sources
96% of all fresh vegetables and fruits as well as, 100% of fresh meat through Australian growers
and farmers. It provides fresh food to Australians (Woolworths, 2019).
Competitive analysis
Threats of New Entrants
Under Australian retail industry, threat of new entrants is high. Since, new entrants create
innovation as well as, execute the new tool for dealing within the business. Hence, it can develop
difficulties for Woolworths. New entrants could practice lower pricing approach as well as,
offering new value proposition as well as, declines the expenses for influencing the high amount
of customers. There is a need for Woolworths for declining the hurdles as well as, developing
approaches for securing the rivalry edge (Mathooko & Ogutu, 2015).
Bargaining Power of Suppliers