This presentation covers the basics of digital marketing and its place in the communication mix. It discusses the advantages and disadvantages of digital marketing and provides recommendations for effective promotion. Course code BMP3006.
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Practical Digital Marketing MPB3006
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USE OF DIGITAL MARKETING IN A SPECIFIC COMMUNICATIONS STRATEGY Name: ID:
Contents •Introduction •A full theoretical of ‘Digital Marketing’ •An explanation of Communication (promotion) mix •A description of where ‘Digital Marketing’ fits within the Communications mix •Advantages and Disadvantages of ‘Digital marketing’ •Recommendation •Conclusion •References
Marketing is the term known as practice, company use this method for advertisement and to promote the services and goods provided by the business. This helps to promote the product this is done by using different ways such as by making memes, catchy dialogues on the basis of finished good, this can be done by taking help of famous personality to seek the attention of the target audience.
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A Full Theory Of ‘Digital Marketing’ Marketing if any finished goods is very important task for the company, which will help in expand the knowledge about the goods in the market. The marketing of service and goods is done by using the basic of marketing 4Ps which are: Product Price Place Promotion
An Explanation Of Communication (Promotion) Mix This type of strategy uses different type of approaches for marketing the goods to the consumers. This helps in building an optimize promotional efforts and is also able to reach a large group of people.Importance of Promotion Mix- •Develops a stronger bond •Increases the degree of success in promotional campaign •Helps in bifurcating the audience
A Description Of Where ‘Digital Marketing’ Fits Within The Communications Mix Communication is the process which is composed of different types of tools which has essential to communicate with customers in the target marketplace •E-mail Marketing •Social media Marketing Web Advertising-The web advertising and communication is offered from digital marketing •Video Marketing
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Advantages of ‘Digital marketing’ Digitalmarketinghasmanyadvantagesand disadvantages of the digital marketing and various of them are stated below: Pro's •The digital tools and new techniques word as a source offindingmarketsandnewareasacrossthe worldwide •This method is very friendly way of campaigning and promoting the goods in the target market as compared to any method of promotion
Disadvantages of ‘Digital marketing’ Con’s •The method is time consuming as it requires proper strategies and planning to promote the goods in the market without any trouble caused to another brand in the target market. •The digital marketing helps to reach to the clients across the globe and this also increase the competition with the brand internationally as well.
Recommendation The organisation should use appropriate and correct way topromotetheirservicesandproductsinthe marketplace. The use of all promoting techniques could be done by the requirement of the consumers, this way the company will seek attention of a large group of costumers on the services and products produced by the firm.
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Summary/Conclusion From the above project this can be concluded that marketing the product is very important element for customer and market aware about the goods and it is same for the digital marketing the most effective and best method used for promoting the product, it is very quick and easy way of marketing the products.
References •Ar npra aAomparati et dni ital Mar etiner Traditional Mar etinuk sh, N., 2021.CvS u y OD gkg Ovkg. T r io rnal o u k sh J uf omp ter and Mat ematicd cation TMAT Cu hs E u( URCO), 12pp(11),.6483-64991. •a erT e proand cono di ital mar etintrate ieapplicationrom t eotel indtrB ş, G., 2019.hssfgkg sgs:s fhhusy •a maniandnar iT e n l ence o Prod ct MiPromotion Miandrand ma e ononmerJ s, J.Sus , D., 2020.hI f ufux,xBIgCsu P rc a ineci ionoarioti Prod ctino tTan eranuh sg Dssf SRusS u hgg. Pi cretione ie INISI D sR vw, 1pp(1),.165-174.