Reflections on Current Digital Marketing Practice

Running head: DIGITAL MARKETING COMMUNICATION
DIGITAL MARKETING COMMUNICATION
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Blog: Reflections on current digital marketing practice
According to Ryan (2016), digital marketing is perhaps one of the most important
constructs which had single-handedly transformed the nature of the modern-day business
world. I personally believe that the effective usage of the digital marketing practices offers
different kinds of benefits to the business enterprises which in turn motivate the business
enterprises to take the help of the same.
Chaffey and Ellis-Chadwick (2019) are of the viewpoint that the digital marketing
practices requires the business enterprises to take the help of the digital media tools like
Facebook, online websites, blogs and others for the purpose of promoting or marketing the
commodities or services offered by them. I believe that one of the major benefits offered by
the digital marketing practices is the fact that it helps the business enterprises to reach out to a
larger customer base and that too within a very short period of time. More importantly, as
discussed by Baltes (2015), the usage of digital marketing practices is much cheaper than the
usage of the traditional marketing practices.
Saura, Palos-Sánchez and Cerdá Suárez (2017) are of the viewpoint that there are
different kinds of digital marketing strategies available to the business enterprises like content
marketing, social media marketing, search engine optimisation (SEO) and others. I would
like to say that the primary purpose of these different digital marketing strategies is to
enhance the brand awareness of the customers, cascade adequate information to them and
others.
As opined by Kannan (2017), the usage of the digital marketing practices affords a
higher opportunity to the business enterprises to attain success rather than the traditional
marketing practices. This is perhaps one of the major reasons why the different business

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enterprises like Microsoft, Apple, McDonalds and others are increasingly taking the help of
the digital marketing practices for the purpose of earning a higher amount of profitability
(Kingsnorth, 2019).
To sum up, the digital marketing practices had become an integral part of the
marketing strategies used by the business enterprises. The usage of the different kind of
digital marketing practices offers various benefits to the business enterprises and these in turn
influence the business enterprises to use them.
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Key and Czaplewski (2017) are of the viewpoint that one of the major factors which
deter the business enterprises to use the digital marketing practices is the complexities
involved in the process. For example, I personally believe that the business enterprises for the
effective usage of the different digital marketing strategies need to formulate adequate
marketing objectives. This is important because since the digital marketing strategies used by
the business enterprises need to focus on the attainment or the achievement of the marketing
objectives that they have formulated (Patrutiu-Baltes, 2016). In addition to these, it is seen
that the marketing strategies which are being used by the business enterprises also needs to be
in conjunction with the kind of products or services that are being offered by them to the
customers (Taiminen & Karjaluoto, 2015).
I would like to say that one of the major reasons why the majority of the business
enterprises fail to capitalise on the opportunities offered by the digital practices can be
attributed to the fact that they fail to formulate adequate marketing objectives. In this regard,
it needs to be said that the different marketing strategies used by the business enterprises
should focus on the attainment of the marketing objectives that they have formulate (Järvinen
& Karjaluoto, 2015). For example, it is seen that the digital marketing strategies used by