logo

Use of Digital Marketing in a Specific Communications Strategy

   

Added on  2023-06-07

13 Pages1163 Words55 Views
 | 
 | 
 | 
BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Use of Digital Marketing in a Specific Communications Strategy_1

USE OF DIGITAL MARKETING IN A
SPECIFIC COMMUNICATIONS
STRATEGY
Name:
ID:
Use of Digital Marketing in a Specific Communications Strategy_2

Contents
• Introduction
• A full theoretical definition of ‘Digital Marketing’
• An explanation of Communication (promotion) mix
• A description of where ‘Digital Marketing’ fits within the Communications mix
• Advantages and Disadvantages of ‘Digital marketing’
• Recommendations
Use of Digital Marketing in a Specific Communications Strategy_3

Introduction
Digital marketing can be defined as the part of the
marketing that is focused on to use the internet and online
related technologies. It helps them to promote goods and
services in the market.
Implementation of digital technologies facilitates the
managers of the company to cover the large area of the
market. For this report, Unilever company has been
undertaken into the account.
It is a British multinational consumer goods company that
is situated in the London, England.
Use of Digital Marketing in a Specific Communications Strategy_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital Marketing: Definition, Communication Mix, Advantages, Disadvantages and Recommendations
|16
|1521
|347

Use of Digital Marketing in a Specific Communications Strategy
|13
|592
|429

Explanation of Digital Marketing
|11
|2813
|39

Practical Digital Marketing
|13
|702
|379

The Role of Digital Marketing and Social Media Marketing
|9
|1965
|57

Role of Digital and Social Media Marketing in Contemporary Businesses
|11
|2697
|96