This report discusses the use of digital marketing in a specific communication strategy to achieve business objectives and boost brand value. It covers identifying organization objectives, targeting the right audience, measuring and analyzing results, and building brand value through digital platforms.

Use of digital marketing in a specific communications strategy

Review and explain how digital marketing examples contribute to the communications strategy for respective organizations, as part of the promotional aspect of the marketing mix.

Learn how digital marketing can be used in a specific communication strategy to achieve business objectives and boost brand value. Read more in this report.

Digital Marketing in Communication Strategy

Use of Digital Marketing in a Specific Communication Strategy

Project

This research project plan focuses on digital marketing and its effectiveness in brand promotion using online platforms like Reddit. It includes relevant sources of secondary data, research questions, search terms, and peer-reviewed sources.

Central Queensland University

Research Project Plan

This report provides an overview of digital marketing and compares online and offline marketing concepts. It determines and analyses the key consumer trends and insights that are fuelling the growth of digital marketing. It assesses the key digital tools and hardware that are available to marketers in contrast to ‘bricks and mortar’ and other physical channels. It examines the development of e-commerce and digital marketing platforms and channels in comparison to physical channels. It develops a digital marketing plan and strategy to build multi-channel capabilities. It explains how omni-channel marketing has evolved.

Marketing

Digital Marketing: Overview, Consumer Trends, Digital Tools, E-commerce, and Omni-channel Marketing

This presentation by Desklib on Understanding Customers covers marketing theories, consumer decision-making process, SWOT analysis, and future trends in the tourism industry. It highlights the impact of social media on marketing and consumer behavior, and the need for digital marketing strategies. The presentation also includes a team task slide and references to relevant research studies.

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

This report discusses the importance of digital communication in marketing, with a focus on Aston Martin's marketing strategy. It covers topics such as digital communication plan, AIDA model, and the importance of digital marketing tools. The report also provides examples of digital communication and how effective it can be for a business organization.

Contemporary Issues in Marketing Assessment 2 portfolio

This document provides an overview of the digital marketing landscape and compares offline and online concepts of marketing. It analyzes consumer trends and insights that fuel digital marketing growth. It assesses digital tools and hardware available to marketers and examines the development of e-commerce and digital marketing platforms against physical channels. It also includes a case study on Ted Baker and provides a digital marketing plan and strategy for multi-channel capabilities.

Digital Marketing Landscape and Consumer Trends - Ted Baker

This article explores the key tools and trends in digital marketing that are fueling growth. It compares digital marketing to traditional methods and discusses the benefits of digital marketing. The article also highlights how Burberry is leveraging digital marketing for success.

Use of Digital Marketing in a Specific Communication Strategy

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Research Project Plan

Digital Marketing: Overview, Consumer Trends, Digital Tools, E-commerce, and Omni-channel Marketing

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

Contemporary Issues in Marketing Assessment 2 portfolio

Digital Marketing Landscape and Consumer Trends - Ted Baker

Digital Marketing: Tools and Trends for Growth

Use of Digital Marketing in a Specific Communication Strategy

End of preview

Research Project Planlg...

Digital Marketing: Overview, Consumer Trends, Digital Tools, E-commerce, and Omni-channel Marketinglg...

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Deskliblg...

Contemporary Issues in Marketing Assessment 2 portfoliolg...

Digital Marketing Landscape and Consumer Trends - Ted Bakerlg...

Digital Marketing: Tools and Trends for Growthlg...

Research Project Plan

Digital Marketing: Overview, Consumer Trends, Digital Tools, E-commerce, and Omni-channel Marketing

Understanding Customers: Marketing Theories, Consumer Decision-Making, SWOT Analysis, Future Trends - Desklib

Contemporary Issues in Marketing Assessment 2 portfolio

Digital Marketing Landscape and Consumer Trends - Ted Baker

Digital Marketing: Tools and Trends for Growth