Use of digital marketing in a specific communications strategy

Use of digital marketing in
a specific communications
strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Digital marketing usefulness in communications strategy..........................................................3
Digital marketing beneficial for promotional aspect...................................................................5
Impressive and powerful utilizing the social media measures.....................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital marketing communication strategy means connects with large number of audience
or customer with less time and less money. Various digital marketing tools are beneficial for
effective promotion of the products and services for the organization. Everyone knows that
impressive communication strategy gives positive result for company. According to recent
market trends most of the organizations are uses digital marketing tools and techniques for
running their business activities. Marketing mix factor promotion is very essential for promote
new brands and new products in market. For the promotional purpose digital marketing sources
are useful for promote new brand in market. Social media marketing is the measurement
program, because it is directly shows the business performance, product image, brand activity
and many more things which affects the organization achievement (Purwanti, 2021). This report
will show that how digital marketing is beneficial for communications strategy.
MAIN BODY
Digital marketing usefulness in communications strategy
In recent situation most of the people are using social media in daily life. Companies or
organizations are using this platform for their growth and development. Digital marketing
various techniques and innovative tools are beneficial for effective communication with clients
or audience. Every organization has different way to communicate with the customer. Strategic
communication and effective contents on website gives more productive result. The large
Unilever company also using digital marketing tools for various activities like increasing
marketing, operational, product development, new achievement etc. The company uses website
for their food item, beauty product, personal care items etc. Also, this company believes in that
the digital marketing tools are beneficial for communication with large number of audience
within short time. Communication strategy is must for every organization development.
Technological instruments which is beneficial for better communication strategy for product
marketing are like Social media marketing tools, Email marketing, SEO (Search engine
optimization) etc. With the help of new technology communication process become easier. It
helps to provide information to the customer with very less timing (Herhausen and et.al., 2020).
Effective communication with digitalization can be boosting the organization marketing
activities are as follows,
Generating awareness: