Digital Marketing in Communication Strategy: Starbucks vs Spotify

This report explores the use of digital marketing in specific communication strategies, focusing on campaigns by Starbucks and Spotify. It defines digital marketing and its strategic implementation, highlighting various techniques such as video marketing, PPC, social media marketing, and SEO. The report reviews digital marketing examples, specifically the Starbucks and Spotify campaigns, detailing their target customers, goals, messages, and media methods. A comparison of the marketing mix elements (price, place, promotion) is presented, followed by an effectiveness ranking. The analysis concludes that Spotify's marketing campaign is more effective. The report emphasizes the benefits of digital marketing campaigns for enhancing productivity and achieving organizational goals.

Use of digital marketing in a
specific communications
strategy

Table of Content
 Introduction
 Digital Marketing Strategy
 Digital communication strategy
 Starbucks Campaign
 Spotify Campaign
 Promotion and communication mix
 Rank
 Conclusion
 References

Introduction
 In the current area the majority of customers depends on digital marketing
for their daily requirements and needs which has boosted the popularity of
digital marketing in the industry..
 Marketing is the concept which is very essential practices for the
organization with support the organization to retain more consumer for the
organization so that the organization can enhance their productivity..
 Digital marketing is also the concept which help the organisation to use
amended platform so that the organisation can get more opportunities and
create more customer base towards the organisation..

Digital Marketing
 Digital marketing is a phrase that refers to the promotion
of the organization goods and services by the use of
digital channels like social media platform Search Engine
Optimization and several more.
 Advertising is the concept and activity by which the
company communicate with their consumers so that the
organisation can create large customer base and
communicate with them in an appropriate manner.

Digital Marketing strategy
 Digital marketing is a concept and practices that refers to the organization suitable
strategic plan for the promotion and the marketing of their product and services by
using a variety of the digital media platforms. The organization is using digital
platform in order to achieve their aims and objective.
 Digital marketing is the platform which help the company to enhance and develop
their communication and build effective relation with their customer and providing
them appropriate services
 The organization is formulating several strategies in order to adopt digital
marketing because it is very important for the company to use appropriate research
which is associated with online channels

Continue………..
 There are various kind of equipments that adopted by the
organization in context of digital marketing strategies and which
are mentioned below:
 Video marketing
 Pay-per-click (PPC)
 Social media marketing
 Content marketing
 Video search Optimisation
 Email marketing
 Search Engine Optimisation

Digital communication strategy
 Digital marketing communication strategy is those kind of activities that help
the company to enhance their communication power between the consumer and
company across the globe by the help of digital marketing channels.
 Digital marketing is also provide several kind of benefits and opportunities for
the organisation so that they can increase their productivity and profitability and
overcome the problems of their customer in order to create more customer base
 It is very important and beneficial for the company to follow every digital
marketing channel so that they can get more competitive advantages.

Review the digital marketing examples
 There are several kinds of Organization in the Marketplace that are
following digital marketing is statistics so that they can communicate
with their consumer and create more customer base towards the company
 There are many kinds of examples which is linked with digital marketing
campaign so that they can identify the importance of the campaigns in
order to communicate with their clients. The two example of marketing
campaign is Starbucks and spotify.
 Starbucks is the company that caters coffee to their consumer on the
other hand spotify is the company that is providing using facilities so that
they can make their customer more relaxed..

1. Starbucks Campaign
 There are various kind of significance of digital marketing campaigns in context of
Starbucks company which are mentioned:
 Target Customers: The organization is targeting youngster and adults because they
love in addicted towards the coffee
 The Goals The purpose of the organization to improve their capabilities so that they
can get more competitive advantages..
 Message: The message which the organization want to provide towards their
consumer is related to the relaxation so that they can make beautiful memories with
their friends.
 Media Methods: The company is adopting and following several Tools and
techniques which is linked with social media marketing so that they can get more
opportunities

2. Spotify Campaign
 Spotify is the organization which provide music facility to their consumer so that they can feel
more relaxed
 Target Customers: The target consumer of the organization is every type of Listener who wants
to listen their music and feel more relaxed
 The Goals: The major goal of the company is to caters several kind of variety which is
associated with music so that they can make Their employees more relaxed.
 Message: The message that the organisation wants to communicate with their consumer is that
they have several kind of varieties so that the consumer can enjoy their music.
 Media Methods: The Spotify company is adopting several kinds of social media platform so that
they can develop their productivity and ability to become more effective in the Marketplace..

Continue………..
 Price - The company Starbucks has some more premium
pricing strategies through which the organisation
providing their product and services at very low price to
their consumer. Demonstrating that the organisation sells
branded product and goods and that the deals will give
assist them to gain more competitive advantages and in
the marketplace
 Place - Because of its global presence, Starbucks has a
large distribution channel in the international market.
 Promotion - Organization is using several effective
strategies and concept so that the organization can
promote their goods and services in the marketplace and
get more competitive advantages

Effectiveness and Rank
 From the above rank it has been analysed at the Spotify marketing
campaign is more effective and successful.
Spotify Starbucks
Followers: 1.1 million 1 million
Likes/ interests: 0.8 million
Shares: 0.5 million
Followers: 1 million
Likes/ interests: 0.7 million
Shares: 0.55 million

Conclusion
 From the above report it has been analyzed that its digital marketing campaign is
very beneficial for the organization in order to enhance their productivity and
achieve their goals in objective.
 Furthermore, this report assists the firm in properly analyzing the marketing mix of
both organizations in order to design successful marketing campaigns for their
corporation in order to increase their efficiency.

References
 Duan, C., Kotey, B. and Sandhu, K., 2020. Digital entrepreneurship for immigrants:
motivations, strategies, ecosystems, and performance. In Leadership, Management,
and Adoption Techniques for Digital Service Innovation (pp. 162-181). IGI Global.
 Chipp, K.F. and Chakravorty, D., 2016. Producer push to consumer pull: Who curates
new media content? Developing strategies for new media environments. Journal of
Product & Brand Management.
 Lin, Y.H. and Hou, H.T., 2016. Exploring young children's performance on and
acceptance of an educational scenario-based digital game for teaching route-
planning strategies: a case study. Interactive Learning Environments, 24(8),
pp.1967-1980.
 Wilhelm, C., 2020. Investigating Neutralization Strategies in Digital Piracy: The Role
of Content Preferences and Social Norms. Journal of Broadcasting & Electronic
Media, 64(2), pp.320-340.

Thank You