Use of Digital Marketing in a Specific Communications Strategy

This presentation explores the effectiveness of digital marketing in enhancing communication strategies. It includes examples of how Twitter and Instagram have contributed to the communication strategies of Tesco and Marks & Spencer, respectively. The presentation also covers the promotional and marketing mix and ranks Twitter and Instagram in terms of efficiency. The conclusion highlights the impact of digital marketing as a communication strategy.

Use of digital marketing in a
specific communications strategy

TABLE OF CONTENTS
• Introduction
• Digital marketing
• Review of digital marketing example
• How twitter has contributed in communication strategy for
Tesco
• How Instagram has contributed in communication strategy
for Marks & Spencer
• Promotional and Marketing Mix
• Ranking of Twitter and Instagram in terms of efficiency
• Conclusion
• References

Introduction
In this modern scenario, the
effectiveness of digital marketing
is more because it can useful to
provide appropriate contribution
in the enhancement of
communication process. Digital
marketing is element of
marketing which are containing
specific strategies in order to
improve day to day operations of
the individual's & company.

Digital marketing
Digital marketing is booming
rapidly and provide specific
contribution in each and every
individual life so that they can
effectively improve their living
standard.

Review of digital marketing example
In order to achieve more competitive
advantages & fulfill business
objective appropriately, there is a
requirement to use digital marketing
so that companies can appropriately
achieved the long-term sustainability
at marketplace & improve the brand
value of the company.

Twitter
Twitter is appropriate examples &
most influential platform of digital
marketing that is using by lots of
users so that they can properly
engage with those individuals with
whom they are interested.

Instagram
Instagram is popular digital
marketing application which can
useful to connect various peoples
appropriately so that they can share
their pictures videos and also set
story in their registered account.

How twitter has contributed in
communication strategy for Tesco
Tesco is British multinational retail
organization which providing
various goods and services in
various foreign countries. To
connect the people all around the
world, Tesco use Twitter platform
so that company can appropriately
improve their network and connect
with their customers directly.

How Instagram has contributed in
communication strategy for Marks & Spencer
In the time, Instagram is on trending
and also utilizing by various people In
day to day life. Marks and Spencer is
using Instagram as an digital
marketing technique so that company
can appropriately improve the
marketing and selling practices in
order to influence the customers
towards their specific products.

Promotional & Marketing Mix
Marketing mix is container as the specific set of action &
tactics which can useful to promote the business operations
in an appropriate way. There are four elements are included
in marketing mix which can useful to enhance the brand
awareness of the specific product and services at the whole
market place.

Ranking of Twitter and Instagram in terms
of efficiency
There are various strategies are
utilizing by the people in context of
digital marketing. With the proper
utilization of digital marketing
strategies, companies can effectively
improve the communication level
and communicate with their
customers and clients to satisfy the
customers.

Conclusion
As per this presentation, it can be concluded that the
effectiveness of digital marketing is more in term of
communication. Digital marketing is specific element of
marketing which is utilizing by large number of organizations.
The main concern of this presentation is to identify the
impact of digital marketing as a communication strategy.

References
 Bakhtieva, E., 2017. B2B digital marketing strategy: a
framework for assessing digital touch points and increasing
customer loyalty based on Austrian companies from heating,
ventilation and air conditioning industry. Oeconomia
Copernicana, 8(3), pp.463-478.
 Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence:
planning, optimizing and integrating online marketing.
Routledge.

Thank You