BMP3006 Practical Digital Marketing: Digital Communication Strategy

This presentation explores the role of digital marketing within communication strategies, focusing on how it contributes to organizational objectives and brand building. It highlights key steps such as identifying objectives, understanding target customers, utilizing measurement and analytics, and building brand presence through digital platforms. The report emphasizes the significance of digital marketing in enhancing organizational productivity and efficiency by promoting products and services through digital channels. It references academic literature and real-world examples to support its arguments, concluding that digital marketing is crucial for achieving specific communication goals and boosting brand value. Desklib provides access to similar solved assignments and study resources for students.

USE OF DIGITAL MARKETING IN A
SPECIFIC COMMUNICATION
STRATEGY

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
Determine how digital marketing may be used in particular
communication strategy
CONCLUSION
REFERENCES

INTRODUCTION
 Digital marketing is also known as online marketing, in this
includes promotion of label to boost organization productivity
and efficiency.
 It helps business to perform functions by promoting products
through digital platform as consumer uses this channel more.

DETERMINE HOW DIGITAL MARKETING MAY USE IN
COMMUNICATION STRATEGY
 Identify organization objectives- In regard to this, digital communication planning
that starts with to attain business goals in effective manner. By determining
organization targets, it raises brand and sales of organization in desired manner.
 Raise insight into target customer- It is used in communication strategy by focusing
on consumer and raise insight by targeting audience in effective manner.

CONTINUE…
 Measurement and analytics- The another step is measurement and analytics as, it
helps in determining digital market that used in specific communication strategy by this
lead organization productivity and efficiency.
 Build brand- It helps organization to build brand by communication strategy
emphasizing this into digital platform boost organization brand value.

CONCLUSION
 The report has been concluded about digital marketing that plays key role in functions
of organization.
 It will summarize of outlining about how digital marketing is used in particular
planning of communication in order to attain organization objectives.
 This has been described in the report to estimation of their use by various factors that
has been play significant role.

REFERENCES
 Ketter, E. and Avraham, E., 2021. # StayHome today so we can# TravelTomorrow: tourism
destinations’ digital marketing strategies during the Covid-19 pandemic. Journal of Travel &
Tourism Marketing. pp.1-14.
 Lawal, O.A., Binuyo, G.O. and Oyebisi, T.O., 2021. Investigating Digital Marketing
Technologies Usage Extent In The Nigerian Telecommunications Industry: A Study from the
Consumers Perspective. Global Journal of Computer Science and Technology.
 Matosas-López, L., 2021. The Management of Digital Marketing Strategies in Social
Network Services: A Comparison between American and European Organizations. Journal of
Open Innovation: Technology, Market, and Complexity. 7(1). p.65.