This report discusses the topic of integrated marketing communication which supports the company to promote their brand and give product and services related information to their audience. It also explains the AIDA model which is divided into four stages like attention, interest, desire, and actions. The report gives reflections which are based on integrated marketing communications strategy.

Report on integrated marketing communication and AIDA model for effective brand promotion and audience engagement.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Teknik Sipil (S1)

This report discusses the integrated marketing communication strategy used by Enterprise rent-a-car to promote their brand and products. It covers the AIDA model, campaign objectives, measurement of success, campaign plan, and communication tools such as Facebook, Instagram, Twitter, YouTube, and website. The report also reflects on the challenges and achievements of the campaign.

Universitas Teknologi Yogyakarta

This report is based on an organization named Enterprise Rent-A-Car who is involved in making it's vehicles available to customers on rent. This report includes AIDA model, objectives of campaign, success measurement, plan for campaign along with social media platforms which can be used to make campaign successful.

Marketing

This report discusses the use of digital marketing communication tools and techniques to promote Enterprise cars. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report concludes that effective marketing communication is crucial for business success and recommends the adoption of various communication strategies to attract customers.

This article discusses the digital marketing communications campaign portfolio and reflective summary for the BSc (Hons) Business Management course code BMP4004 at Desklib. It covers the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the company website. The article also reflects on contemporary issues in marketing and the importance of budgets in marketing campaigns.

This report focuses on Enterprise Cars' digital marketing campaign plan, including objectives, measurement of success, and communication strategies on Facebook, Instagram, Twitter, YouTube, and their website. The report also includes a reflective summary on the benefits of digital marketing and the skills required for an efficient marketing campaign.

Professional Development

This report discusses the practical skills portfolio which demonstrate the small integrated digital marketing communication campaign in order to promote the product and service of Enterprise Cars. It covers analysis about the understanding of promotional mix and also with the availability of digital communication channels which include social media. The report also covers discussion about the digital communication along with examples with deeper understanding of digital marketing tools with support of Enterprise Cars.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Enterprise Cars Case Studylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Enterprise Cars Case Study