Use of Digital Marketing in a Specific Communications Strategy
Verified
Added on 2023/06/07
|11
|778
|66
AI Summary
This report discusses the role of digital marketing in a specific communications strategy. It defines digital marketing, communication mix, and where digital marketing fits in the mix. It also provides examples of TESCO's online shift and the advantages and disadvantages of digital marketing.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.