This presentation discusses the use of digital marketing in a specific communications strategy, with Burberry as a case study. It covers the basics of digital marketing, the communication mix, and how digital marketing fits within it. Advantages and disadvantages of digital marketing are also discussed, along with recommendations for refining digital marketing strategies. The presentation includes references for further reading.

Use of digital marketing in a specific communications strategy

Design a 15-minute presentation outlining how digital marketing can be used in a specific communication strategy for a brand or company.

Learn about the use of digital marketing in a specific communications strategy with Burberry as a case study. Advantages, disadvantages, and recommendations included.

Digital Marketing in Communications Strategy - Desklib

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the role of digital marketing in a specific communications strategy. It covers the basics of digital marketing, communication mix, where digital marketing fits in, advantages and disadvantages, and recommendations for effective implementation. The presentation also includes relevant references for further reading.

Экономика

This presentation discusses the theoretical definition of digital marketing, communication mix, advantages and disadvantages of digital marketing, and practical recommendations for Tesco. The focus is on social media marketing to enhance marketing operations and build a positive engagement with customers.

StuDocu Highschool

Marketing

Practical Digital Marketing

This presentation discusses the concept of digital marketing and its place in the communication mix. It also provides the pros and cons of digital marketing and suggests ways for companies to use it effectively. The presentation includes a brief discussion of the marketing communication mix, suitable illustrations, and references for further reading.

Practical Digital Marketing: Understanding Communication Mix and Pros and Cons

This presentation covers the definition of digital marketing, its communication mix, advantages, disadvantages, and recommendations. It explains how digital marketing fits within the communication mix and its impact on businesses. The advantages of digital marketing include global reach, personalization, lower cost, new market creation, brand development, and accessibility. The disadvantages include high competition, time consumption, skills and training, and complaints. The presentation concludes with recommendations for quality web and mobile sites, social media presence, advertising on various platforms, and creating entertaining content.

Digital Marketing: Definition, Communication Mix, Advantages, Disadvantages and Recommendations

This presentation covers the theoretical definition of digital marketing, the communication mix, where digital marketing fits in, its advantages and disadvantages, and recommendations. It also highlights the potential of digital marketing for promotional activity.

Practical Digital Marketing: Communication Mix, Advantages, Disadvantages, and Recommendations

This presentation discusses the theoretical definition of digital marketing, its fit within the communication mix, and its advantages and disadvantages. It also provides an example of a brand using digital marketing. The subject is marketing, and no specific course code or college/university is mentioned.

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategylg...

Practical Digital Marketinglg...

Practical Digital Marketing: Understanding Communication Mix and Pros and Conslg...

Digital Marketing: Definition, Communication Mix, Advantages, Disadvantages and Recommendationslg...

Practical Digital Marketing: Communication Mix, Advantages, Disadvantages, and Recommendationslg...

Use of Digital Marketing in a Specific Communications Strategylg...

Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing

Practical Digital Marketing: Understanding Communication Mix and Pros and Cons

Digital Marketing: Definition, Communication Mix, Advantages, Disadvantages and Recommendations

Practical Digital Marketing: Communication Mix, Advantages, Disadvantages, and Recommendations

Use of Digital Marketing in a Specific Communications Strategy