This presentation discusses the use of digital marketing in a specific communications strategy. It reviews examples from Cadbury and Apple, and explains how they contribute to the promotional aspect of the marketing mix. The effectiveness of Instagram and Twitter is ranked based on social media measures. The presentation also covers the concept of digital communication strategy and marketing mix. References are included.

Learn how digital marketing contributes to communication strategy for organisations. Review examples and rank effectiveness. Course material from Desklib.

Digital Marketing in Communications Strategy - Desklib

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the importance of digital marketing in promoting products and services through online channels. It reviews examples from Apple and Lamborghini and explains how they contribute to the communications strategy of their respective organizations. The presentation also covers the effectiveness of these examples and ranks them using social media measures. The presentation includes references from various sources.

Marketing

Use of digital marketing in a specific communications strategy

Presentation

This presentation discusses the importance of digital marketing in a specific communications strategy for businesses. It reviews examples from Apple and Marks & Spencer and explains how they contribute to the promotional aspect of the marketing mix. The presentation also ranks the effectiveness of the examples using social media measures and provides conclusions on the topic.

Digital Marketing.

This presentation discusses the concept of digital marketing and its significance in the present time. It focuses on the use of Instagram and Twitter as digital marketing platforms and their promotional aspects in the marketing mix. Real-life examples of digital marketing strategies are also discussed.

Digital Marketing Strategy Presentation for Regent College London

This presentation discusses the importance of digital marketing in promoting goods and services of organizations. It focuses on social media marketing methods and provides examples of Twitter and Instagram. The presentation also covers the promotional aspect of marketing mix and the effectiveness of media reach.

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategylg...

Use of digital marketing in a specific communications strategylg...

Use of Digital Marketing in a Specific Communications Strategylg...

Digital Marketing.lg...

Digital Marketing Strategy Presentation for Regent College Londonlg...

Use of Digital Marketing in a Specific Communications Strategylg...

Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in a specific communications strategy

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing.

Digital Marketing Strategy Presentation for Regent College London

Use of Digital Marketing in a Specific Communications Strategy