Use of Digital Marketing in a Specific Communications Strategy

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Use Of Digital Marketing In A Specific
Communications Strategy
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Contents-As2
• Introduction
• Review the digital marketing examples .
• Explain using literature how they contribute to the communications strategy for the respective organisations, as
part of the promotional aspect of the marketing mix.
• Example 1
• Example 2
• Promotional and marketing mix
• Conclusions
• References

INTRODUCTION AND DM
Digital marketing is the method of promoting their
products and services through various digital channel
which company can cover the large group of potential
buyers. With use of such techniques, company can
effectively make the best use of their resources and
establish good brand image in the market by attract good
customer base.

WHAT IS DIGITAL MARKETING STRATEGY?
These are the blue print or the action plan which is
being framed by the companies so that they can
effectively run their business operations in a
effective manner and also leads to eliminate the
uncertainties and looses for the organisation.
Digital marketing is the wider concept that
includes search engine optimization, pay per click,
email marketing, social media marketing.