Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in
a specific communications
strategy

Table Of Content
 Introduction
 Theoretical definition of digital marketing
 Communication mix
 Explain about where digital marketing fits within the communication mix
 Give examples in order to support the points and highlight the recommendations
as well
 Conclusion
 References

Introduction
 Digital marketing refers to the advertising which has been delivered
through the digital channels in order to promote the brands and connect the
potential customers with support of internet.
 In the present report, TESCO organisation is taken into consideration.
 TESCO is a multinational merchandise retailer which is headquartered in
Welwyn Garden City, England.

Theoretical definition of digital marketing
 Digital marketing refers to the component of marketing which uses the internet
and online based digital technologies such as mobile phones, desktop computers
and other digital media platforms in order to promote the products and services.
 There are different kinds of digital communication which include search
engines, social media, websites, email, mobile apps, web-based advertising and
text messaging.
 It basically uses different kinds of strategies in order to reach towards
customers whether the aim is to tempt them into making the purchase, increase
the brand awareness or engages with the brand as well.