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Content Marketing Strategy - PDF

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Added on  2020-05-16

Content Marketing Strategy - PDF

   Added on 2020-05-16

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Running head: DIGITAL MARKETING- CONTENT MARKETING STRATEGYDigital Marketing- Content Marketing StrategyName of the StudentName of the UniversityAuthor Note
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1DIGITAL MARKETING- CONTENT MARKETING STRATEGYExecutive SummaryThis report highlighted the content marketing strategy so that people can be more concerned towards the social media post that an organization shares. The organization that is taken into consideration is Xiaomi Mobile Communication Company. The target audience students, young professionals and gadget lovers. The problem that the audience faces is inability to find reliable information though all the mediums of social media. Thus, it is suggested to enhance the social presence with equal priority so that people using all kind of social media applications can be targeted. The selected members for the plan are CEO, a member from board of directors, CFO, digital marketing team and lead of website developing team. The post that is planned to broadcast is the Xiaomi fan sale where the customers can also get the products at Re1. Three social post is also illustrated that promote the strategy and the expected growth rate if the social post likes, comments and shares is also given.
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2DIGITAL MARKETING- CONTENT MARKETING STRATEGYTable of Contents1.0 Content Marketing Strategy.......................................................................................................51.1 Identification of the audience, user need and value gap........................................................51.2. Problem from audience’s point of view................................................................................91.3. Position your solution...........................................................................................................91.4. Goals and Key Performance Indicator................................................................................101.4.1 Goals for the people......................................................................................................101.4.2 Key Performance Indicator (KPI).................................................................................101.5 Plan Content.........................................................................................................................111.5.1 Topic.............................................................................................................................111.5.2 Keywords......................................................................................................................112.0 Audience Traction Article and 3 related social posts..............................................................163.0 Persuasive email message........................................................................................................194.0 Persuasive landing page...........................................................................................................205.0 Reference List..........................................................................................................................21
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3DIGITAL MARKETING- CONTENT MARKETING STRATEGYTable of Images Image1: Top Smartphone sellers in India........................................................................................5Image 2: Xiaomi annual phone sales from 2012-2015....................................................................6Image 3: Social media use according to the percentage of world’s population..............................8Image 4: Social media post by a MI user........................................................................................9Image 5: Social post shared on Xiaomi’s Website........................................................................12Image 6: Twitter Post for Xiaomi Redmi 5A................................................................................12Image 7: Instagram Post................................................................................................................13Image 8: Instagram Post................................................................................................................13Image 9: Instagram Post................................................................................................................14Image 10: Mi phones.....................................................................................................................18Image 11: Persuasive landing page................................................................................................20
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4DIGITAL MARKETING- CONTENT MARKETING STRATEGYTable of tables Table 1: Key members and their roles in decision making process................................................7Table 2: S.M.A.R.T Goals.............................................................................................................10Table 3: Call to Action..................................................................................................................14Table 4: Channel Plan....................................................................................................................15Table 5: Reach, Act, Convert and Engage for social media..........................................................15Table 6: Growth of social media...................................................................................................15
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5DIGITAL MARKETING- CONTENT MARKETING STRATEGY1.0 Content Marketing Strategy 1.1 Identification of the audience, user need and value gapAudience- The audience for the Xiaomi phones are the students, young professionals andgadget lovers, who desire to experience a quality Smartphone with maximum features and at affordable cost. The Asian market should be targeted as people here desire to buy products that can worth the price that they are investing. At the end of the year 2016, the total market share of Samsung is India is 23%, Lenovo-Motorola was 9.60%, Micromax was 7.50% and Xiaomi was 7.40% (The Economic Times 2018). Image1: Top Smartphone sellers in India(Source: The Economic Times 2018)The content for the Xiaomi Smartphone should highlight the statistics that is related with the sales that the organization has attained. Taken for instance, the annual sales for the year 2012was 7.19 million Smartphone, 18.7 million Smartphone in 2013, 61.12 million for the year 2014 and the sales up to 70 million at the end of 2015 (The Economic Times 2018).
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