Content Marketing Strategy - PDF

Added on - May 2020

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Running head: DIGITAL MARKETING- CONTENT MARKETING STRATEGYDigital Marketing- Content Marketing StrategyName of the StudentName of the UniversityAuthor Note
1DIGITAL MARKETING- CONTENT MARKETING STRATEGYExecutive SummaryThis report highlighted the content marketing strategy so that people can be more concernedtowards the social media post that an organization shares. The organization that is taken intoconsideration is Xiaomi Mobile Communication Company. The target audience students, youngprofessionals and gadget lovers. The problem that the audience faces is inability to find reliableinformation though all the mediums of social media. Thus, it is suggested to enhance the socialpresence with equal priority so that people using all kind of social media applications can betargeted. The selected members for the plan are CEO, a member from board of directors, CFO,digital marketing team and lead of website developing team. The post that is planned tobroadcast is the Xiaomi fan sale where the customers can also get the products at Re1. Threesocial post is also illustrated that promote the strategy and the expected growth rate if the socialpost likes, comments and shares is also given.
2DIGITAL MARKETING- CONTENT MARKETING STRATEGYTable of Contents1.0 Content Marketing Strategy.......................................................................................................51.1 Identification of the audience, user need and value gap........................................................51.2. Problem from audience’s point of view................................................................................91.3. Position your solution...........................................................................................................91.4. Goals and Key Performance Indicator................................................................................101.4.1 Goals for the people......................................................................................................101.4.2 Key Performance Indicator (KPI).................................................................................101.5 Plan Content.........................................................................................................................111.5.1 Topic.............................................................................................................................111.5.2 Keywords......................................................................................................................112.0 Audience Traction Article and 3 related social posts..............................................................163.0 Persuasive email message........................................................................................................194.0 Persuasive landing page...........................................................................................................205.0 Reference List..........................................................................................................................21
3DIGITAL MARKETING- CONTENT MARKETING STRATEGYTable of ImagesImage1: Top Smartphone sellers in India........................................................................................5Image 2: Xiaomi annual phone sales from 2012-2015....................................................................6Image 3: Social media use according to the percentage of world’s population..............................8Image 4: Social media post by a MI user........................................................................................9Image 5: Social post shared on Xiaomi’s Website........................................................................12Image 6: Twitter Post for Xiaomi Redmi 5A................................................................................12Image 7: Instagram Post................................................................................................................13Image 8: Instagram Post................................................................................................................13Image 9: Instagram Post................................................................................................................14Image 10: Mi phones.....................................................................................................................18Image 11: Persuasive landing page................................................................................................20
4DIGITAL MARKETING- CONTENT MARKETING STRATEGYTable of tablesTable 1: Key members and their roles in decision making process................................................7Table 2: S.M.A.R.T Goals.............................................................................................................10Table 3: Call to Action..................................................................................................................14Table 4: Channel Plan....................................................................................................................15Table 5: Reach, Act, Convert and Engage for social media..........................................................15Table 6: Growth of social media...................................................................................................15
5DIGITAL MARKETING- CONTENT MARKETING STRATEGY1.0 Content Marketing Strategy1.1 Identification of the audience, user need and value gapAudience- The audience for the Xiaomi phones are thestudents, young professionalsandgadget lovers, who desire to experience a quality Smartphone with maximum features and ataffordable cost. The Asian market should be targeted as people here desire to buy products thatcan worth the price that they are investing. At the end of the year 2016, the total market share ofSamsung is India is 23%, Lenovo-Motorola was 9.60%, Micromax was 7.50% and Xiaomi was7.40% (The Economic Times 2018).Image1: Top Smartphone sellers in India(Source: The Economic Times 2018)The content for the Xiaomi Smartphone should highlight the statistics that is related withthe sales that the organization has attained. Taken for instance, the annual sales for the year 2012was 7.19 million Smartphone, 18.7 million Smartphone in 2013, 61.12 million for the year 2014and the sales up to 70 million at the end of 2015 (The Economic Times 2018).
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