Effectiveness of Digital Marketing: Description of Marketing Mix, Communication Mix, and Social Media Channels

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
Effectiveness of Digital Marketing
Submitted by:
Name:
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Contents
1

Part 1
Description and discussion of the Marketing mix with examples
Description and discussion of the key elements of the communications
mix with examples
Part 2
Explanation of how each of the social media channels are used as
part of a brand’s or company’s communications strategy (using
examples:
LinkedIn
Facebook
Twitter
Snapchat
An explanation of why I think the social media content is effective.
References
2

Part 1
Description and discussion of the Marketing mix with examples
Marketing Mix is describes as the tool which is implemented by the different types of
organisations in order to promote their products and services. It is all about making public
aware about the product and services through effective strategy and efforts(Chen, 2022).
Positioning of the company's goods in respect to sell it on right time , right place and at right
price. There are 4 P's of marketing which are the deciding factor of how product will perform
in the market and these P's are discussed below:
 Product- It is describes as a commodity which is build to satisfy the needs of the
customer. It can be tangible or intangible as it can be formed as services or products.
It is very essential for the company to build a products by analysing the complete
market and an extensive research. A product has the complete lifecycle which start
from the growth phase and ends towards maturity phase.
Example- In a semi-urban area there is need to open a showroom open a grocery store due to
unavailability of of many items. Opening a showroom will definitely a win win situation for
both the company and customer.
 Price- Its a very crucial component of a product as determining effective price for the
product which helps in making balance in profit and appropriate implementation price
which provides value of the products(Demirbag-Kaplan, and Cavusoglu, 2022).
Adjusting price in accordance to customers expectations is what impacts the people
most. There are multiple aspects which need to be evaluated while determining cost
such as competitors price, location, terms of sale and many more.
Example- A grocery store implement prices which generates profit as well as also a worth of
survive or value that product provides.
 Place- Selecting appropriate place which makes distribution easy as well as for the
customers who really need it. A company should distribute their products in respect to
the potential of the buyers.
Example- A grocery store provide their products at a place where no any other store is
providing there services.
 Promotion- It is the communication process that helps the organisation to make
public aware about the product and services they are developing for the profit and
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